Strategic And Competitive Analysis: Methods And Techniques For Analyzing Business Competition

• This supplemental book examines the wide spectrum of techniques involved in analyzing business, competitive data, and information in a comprehensive manner with a strong bias toward application.
• Over twenty analytical tools are discussed and evaluated with examples to illustrate their most effective application.
Presents the most applicable techniques across a broad range of applications in the analysis process.

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This supplemental book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-seven analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality. Two-part organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis.