Table of contents Part I: An Overview Of Strategic Management and Business Policy
1. Introduction To Strategic Management And Business Policy
Part II: Establishment Of Strategic Intent
2: Hierarchy Of Strategic Intent
Part III: Strategy Formulation
3. Environmental Appraisal
4. Organisational Appraisal
5. Corporate-Level Strategies: Concentration, Integration, And Diversification
6. Corporate-Level Strategies: Internationalisation, Cooperation, And Digitalisation
7. Corporate-Level Strategies: Stability, Retrenchment And Restructuring
8. Business-Level Strategies
9. Strategic Analysis And Choice
Part IV: Strategy Implementation
10. Activating Strategies
11. Structural Implementations
12. Behavioural Implementation
13. Functional And Operational Implementation
Part V: Strategic Evaluation
14. Strategic Evaluation And Control
Part VI: Applying Strategic Management
Case Studies:
1. Air Deccan
2. Maruti Udyog Limited
3. The Petroleum Industry of India in 2008
4. Bharat Petroleum Corporation Ltd
5. On the Job: Strategy Case of Naukri.Com
6. Reliance Retail
7. Food World
8. Banking on Paradise
9. the Internationalisation Strategy of Wipro in Europe
10. A Strategy Case of the Rajasthan Shiksha Karmi Project
New Features
? The book presents the concepts, techniques, and applications of strategic management in a lucid and learner-friendly manner and fully meets the requirements of the students of management.
? The extensive revision is aimed at making the book shift its focus from ?business policy issues? to ?strategic management issues? as per the needs of the time. The salient features of this edition are as follows:
? Title changed from ?Business Policy and Strategic Management? to ?Strategic Management and Business Policy?
? One out the six parts of the book devoted exclusively to cases ? Also cases at the beginning and end of each chapter
? A total of 4 industry profiles from India among the cases ? Food Processing Industry, Retailing Industry, Mobile Telecom Industry, Oil and Gas Industry
? More than 90% of the exhibits in the earlier edition have either been replaced or rewritten
? Wide coverage of different types organizations - Private family owned, Professionally managed, Public sector, NGOs, Co-operatives etc.
? Emphasis on strategic management in the context of globalization ? including an extensive section on internationalization strategies
? Emphasis on strategic management in the context of information technology ? including an extensive section on digitalization
? Discussion of latest theories of strategic management ? Resource-based view, dynamic cabilities, business odeling, business intelligence systems etc.
? Reference to research work on strategic management in th Indian context