Strategic Management & Business Policy

The book contains the synthesis of the insights gained while watching the Indian corporate sector execute their strategies and adding to (or destroying) shareholder wealth. It has been blended with the requirements of the students who need a clear, methodical and thorough textbook to understand this complex subject area.The aim of this book is to help budding professionals take more informed decisions, keeping in mind the interactions and implications of these decisions on various functional areas of management. This book hopes to fill the void that exists today in the managers' education by a step by step integration of the complex web, of the interactions of the decisions taken at functional levels, as also the implications of the strategic decisions taken at the highest level.The book would also serve as an excellent reference guide for the practising managers who needs to understand the strategic management techniques and their applications in their day-to-day activities.Excellent and in-depth exposure to diverse industries while serving as Managing Director of InvesTech Research India Ltd, has awarded Prof Balwani deep insights into the strategies various companies follow and their impact on shareholder value.Switching over to academics to share the knowledge gained, Prof Balwani is currently working as Program Director, IT Programmes and Associate Professor, Finance and Strategic Management, with AIMA-CME. He is a prolific author and has written many articles for various newspapers and magazines and is the author of another best-selling book 'Accounting and Finance for Managers', also published by Excel Books.