Book: Strategic Management: Concepts KEY BENFIT: David's "Strategic Management" offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.
Details of Book: Strategic Management: Concepts Book: Strategic Management: Concepts
Author: Fred David
ISBN: 0136015697
ISBN-13: 9780136015697
, 978-0136015697
Binding: Paperback
Publishing Date: 2008/02/25
Publisher: Prentice Hall
Number of Pages: 336
Language: English