Strategic Market Management, 7th Ed

This book describes and illustrates a structured approach to external market analysis that business managers can apply to their strategic decision-making. By using a variety of concepts and methods such as strategic questions, portfolio models and scenario analysis, this book help managers identify and evaluate numerous strategic investment alternatives. It also discusses how an organization can create dynamic strategies that are responsive to changing conditions. The book also places greater emphasis on the importance of external market analysis including the value proposition, product category analysis, the value of relevance, and competitor analysis.

Table of contents :
Part I Introduction And Overview
· Business Strategy The Concept and Trends in Its Management
· Strategic Market Management An Overview
Part II Strategic Analysis
· External and Customer Analysis
· Competitor Analysis
· Market/Submarket Analysis
· Environmental Analysis and Strategic Uncertainty
· Internal Analysis
· Case Challenges: The Energy Bar Industry, Competing against Wal-Mart
Part III Alternative Business Strategies
· Creating Advantage Synergy and Vision vs Opportunism
· Strategic Options
· Strategic Options Value, Focus & Innovation
· Global Strategies
· Strategic Positioning
· Case Challenges: Xerox The Early Years, Hobart
Part IV Growth Strategies
· Growth Strategies Penetration, Product-Market Expansion; Vertical Integration and the Big Idea
· Diversification
· Strategies in Declining and Hostile Markets
· Case Challenges: Dove, Intel
Part V Implementation
· Organizational Issues
· Case Challenge: Samsung Electronics
Appendix Planning Forms
Index


Market Description :
· Business Professionals
· MBA Students


About Author :
David Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley. He is a leading expert on brand strategy and strategic marketing. He is the author of over seven books for both the practitioner and the student of marketing.