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Strategic Sport Marketing 2nd/ed
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Book: Strategic Sport Marketing 2nd/ed
Integrating consumer interest in sports with traditional marketing theory, this book presents a strategic sports marketing model intended to meet diverse markets of participants, sponsors, and spectators. Detailed examples including case studies and opinion writings from international sports and media illustrate the unique features of sports marketing. Sports management students and sports administrators will benefit from the discussions of sponsorship and the role of services theory.
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Details of Book: Strategic Sport Marketing 2nd/ed Book: Strategic Sport Marketing 2nd/ed
Author: David Shilbury, Hans Westerbeek, Shayne Quick
ISBN:
ISBN-13:
Binding: Paperback
Publishing Date: 2004/04/01
Publisher: Allen And Unwin Special Priced Titles
Number of Pages: 352
Language: English
Author: David Shilbury, Hans Westerbeek, Shayne Quick
ISBN:
1865089184
ISBN-13:
9781865089188
,978-1865089188
Binding: Paperback
Publishing Date: 2004/04/01
Publisher: Allen And Unwin Special Priced Titles
Number of Pages: 352
Language: English
Related Tags strategic sport marketing sport marketing david shilbury shilbury strategic sport marketing shilbury quick westerbeek strategic sport marketing shilbury strategic sport marketing isbn strategic sport marketing shilbury publisher sportmarketing shilbury vincze a strategic marketing management 6th ed shilbury
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2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.
Order now at 32% Discount
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Book: Strategic Sport Marketing 2nd/ed by David Shilbury, Hans Westerbeek, Shayne Quick
ISBN Number: 1865089184, 9781865089188, 978-1865089188