Strategy & Competition

This book records the rise and growth of the IT industry during the 1990s when it grew at a compound annual growth rate of 35 percent. It generated revenue worth Rs. 97,830 crore in 2003-04. Today, it contributes 4,90,000 employees to this high growth industry that s on the up and up. This book tell... More

A short, paperback text that covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical to... More

The creation and management of knowledge is a central concern to business and management, both as a source of value and as an opportunity to achieve and sustain competitive advantage. This new book brings together some leading management thinkers in the area of knowledge and innovation management in... More

For insights into today’s marketing environment, read this two-part series on strategic marketing. Volume I looks at the models on which business houses were based. Case studies that strengthen the facts presented here are of Arrow, Tanishq, Clinic, Cadbury’s and sachet marketing. Volume II tr... More

The book contains the synthesis of the insights gained while watching the Indian corporate sector execute their strategies and adding to (or destroying) shareholder wealth. It has been blended with the requirements of the students who need a clear, methodical and thorough textbook to understand this... More

A search engine or search service is a program designed to extract/find web pages or information stored on the WWW. Search engines facilitate easy access to the desired information on the Internet or a corporate database or a personal computer. The strength and usefulness of a search engine depends ... More

This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Authors Charles Hill and Gareth Jones--both highly regarded in the management field--integrate cutting-edge research, rising trends in strategy, and hot topics such ... More

The bestselling, up-to-date guide for starting your own import/export business Do you dream of traveling to exotic places to buy or sell your lines of merchandise? Building an Import/Export Business shows you how to start your own business, from researching a raw idea to a successful launch to ongoi... More

For some people, a business plan is a map to success that they're required to put together to raise money for a startup company. At best, it's a formality; at worst, it's a sizable pain in the neck. But a business plan doesn't exist just to garner financial support; it's also a powerful tool - one t... More

Praise for "Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy" "Companies today spend more and more time micro-optimizing individual investments while broad portfolio trade-offs go neglected. Optimizing Corporate Portfolio Management attacks this ... More

From small start-ups to giant multinationals, from the Mom-and-Pop owned barber shop to Ford, family owned businesses continue to dominate the world economy. Regardless of size, running a successful family firm presents unique challenges, and many fail to survive the transition to the next generatio... More

Up Your Business is a wake-up call for any business leader who's asleep at the wheel. It's a no-holds-barred manifesto dedicated to one thing and one thing only- making your organization perform at the highest possible level. Straightforward, honest, and in your face, this book doesn't offer empty ... More

"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." -- Robert L. Joss, Dean of the Graduate School of Business, Stanford University Create successful strategies fo... More