“subroto sengupta”

This second edition of "Brand Positioning "helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical app... More

How do you give your brand a competitive edge in a `me-too` situation? This book gives you the answers. A unique, first-of-its-kind book, giving everything you wanted to know on brand positioning in one single volume. As brands tend to come very similar, how do you differentiate your brand and giv... More

These are the proceedings of the 1st International Conference on Integrating Spirituality and Organizational Leadership held at New Delhi on February 8 - 10, 2007.... More

Here is a state-of-the-art survey of artificial intelligence in modern exploration programs. Focussing on standard exploration procedures, the contributions examine the advantages and pitfalls of using these new techniques, and, in the process, provide new, more accurate and consistent methods for s... More