Book: Successful Tourism Marketing: A Practical Handbook Travel and tourism is one of the world's largest industries. With improved marketing, most tourism businesses can claim a bigger share of this lucrative but fragmented industry. "Successful Tourism Marketing" is designed to benefit anyone seeking to promote a tourism 'product' or service, whether it is a destination, visitor attraction, hotel or tour operation.
Details of Book: Successful Tourism Marketing: A Practical Handbook Book: Successful Tourism Marketing: A Practical Handbook
Author: Susan Briggs
ISBN: 0749434694
ISBN-13: 9780749434694
, 978-0749434694
Binding: Paperback
Publishing Date: 01112000
Publisher: Kogan Page
Number of Pages: 230
Language: English