“sujatha b”

In an information age, it’s not surprising to find Business Intelligence (BI) and Data Warehousing becoming strategic parts of businesses. BI describes the process of turning raw data into useful information which helps in making decisions. This comes in the wake of ERP and CRM, when organization... More

In corporate policies, the growing significance of the sustainability factor heralds the advent of a certified New Age model of “caring capitalism,” wherein the trendiest of trends in corporate governance is Social Auditing. It is a process through which an organization can account for, report o... More

Today, innovation means reinventing new business processes, models, and creating new markets that meet customer needs that have been hitherto untapped. Innovation is ‘putting new, high value ideas into action.’ It is also the leading factor that can easily distinguish an organization from its co... More

Accountancy as a profession has been witnessing changes in ethical values. From a culture of conservatism in the 1980s and aggressiveness in the 1990s, it led to big time frauds. In 2002, there were several accounting scams. This book analyzes how accounting frauds are perpetrated and which processe... More

User profiling has gained stature as a standard tool in e-commerce as well as in other informational environments today. It helps in discovering each user’s pattern of usage, observing trends, and transforming these trends into benefits for end users, products and services. User profiling is a pr... More