Sunday Times Creating Success: Be Your Own Boss, 3/e

Setting up your own business and ensuring its survival can appear a daunting prospect. There is an obvious need for proper preparation and planning if you are to deal with the risks and hidden obstacles, and this book helps you do just that. A concise, practical guide from experienced entrepreneur David McMullan it provides sound, easy-to-read advice on every aspect of starting up a business and ensuring its success. It explains what planning is necessary beforehand and what the problems are likely to be – so they can be avoided and the future of the business guaranteed. All the key topics are covered in the author’s approachable style, such as •Choosing a business; •Preparing a business plan; •Raising the finance; •Selecting premises; •Managing the business; •Marketing, selling and promotion. This fully updated new edition to Be Your Own Boss provides essential reading for any budding entrepreneur who wishes to avoid the pitfalls of self-employment and achieve success. About Author: David Mc Mullan is a freelance writer who writes for local and national papers and provides material for corporate literature. He also has extensive experience of business start-ups, having started up five small businesses himself. He remains director of one of them, a savings and loans cooperative.