Sunday Times Creating Success: How To Run A Succ. Confr So you've been given a conference to run. Whether it's part of your job or you are a complete novice, you will only get one chance to get it right. It is a live event that cannot be re-run. But don't panic. As with most organisational projects, there is a formula you can use and a sequence you can follow to minimise the risk of failure. This second edition of How to Run A Successful Conference shows you how. John G Fisher gives clear and practical guidance on how to manage, in the right sequesce, all those who contribute to the success of a conference, from the service providers to the speakers