Super Searchers Go To The Source: The Interviewing And Hands-on Information Strategies Of Top Primary Researchers-online, On The Phone, And In Person

Using an expert interview approach to primary research, this book shares secrets from professional researchers for integrating online skills with interviews, hands-on public records, and documents and printed materials available on the Internet. Photos.

For the most focused, current, in-depth information on any subject, nothing beats going directly to the source--to the experts. This is "primary research," and it's the focus of the seventh title in the Super Searchers series. From the boardrooms of America's top corporations, to the halls of academia, to the pressroom of "The New York Times, Risa Sacks interviews 12 of the best primary researchers in the business. These research pros reveal their strategies for integrating online and offline resources, identifying experts, and getting past gatekeepers to obtain information that exists only in someone's head. You'll learn how these super searchers use a combination of primary research tools and techniques, including interviews, public records, printed material, online databases, Internet sites, and direct observation.