Sur/petition :going Beyond Competition

The Inventor of lateral thinking and bestselling author of Serious Creativity shows the need to move beyond old competitive strategies into the new emerging game of Sur/petitIon Since its first publication, this book has become required reading for many in business. Competition, with its focus on what others are doing, is only the baseline for survival. 'Sur/petition' focuses on value creation ('valufacture'), going beyond traditional strategic competition to exploit the vast potential of 'integrated values' that surround the purchase and use of products and services. In the complex world of today, making the best mousetrap or motor car is no longer enough.