The book store at your door!1.
Building Brands In The Indian Market
by (Paperback - 2004)Price: Rs 300 Rs. 285Discount: Rs. 15 (5%)
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2.
Price: Rs. 350
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3.
Marketing In The New Global Order
by (Paperback - 2007)Price: Rs. 595
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4.
Sales And Distribution Management
by (Paperback - 2005)Price: Rs 335 Rs. 312Discount: Rs. 23 (7%)
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Sales and Distribution Management is a composite and comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. Users shall find this book highly useful for its coverage of sales and sales force management, the sales organisation and territory manag... More
5.
Marketing Strategies For Emerging Markets
by (Paperback - 2005)Price: Rs 350 Rs. 333Discount: Rs. 17 (5%)
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6.
Marketing Strategies For Emerging Markets
by (Hardcover - 2004)Price: Rs 595 Rs. 565Discount: Rs. 30 (5%)
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7.
Managing Customer Relations In Service Industries
by (Paperback - 2005)Price: Rs. 425
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8.
Managing Customer Relationships In Service Industries
by (Paperback - 2004)Price: Rs 250 Rs. 238Discount: Rs. 12 (5%)
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9.
Branding Paradigms & Prognostications
by (Hardcover - 2005)Price: Rs. 550
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This timely collection of papers is a very welcome and an important step towards putting India on the worlds brand management knowledge map Samit Sinha, Managing partner, Alchemist Brand Consulting It is all about building the right brand. However research on brand management is limited in Indi... More
10.
Contemporary Marketing: The Changing Face Of Marketing In 21st Century
by (Hardcover - 7-feb-07)Price: Rs. 525
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This book presents marketing as an ever-evolving management discipline. Here, the reader traverses the path of evolution of marketing, marriage of marketing with IT and a projection of marketing into the future. It spans ancient marketing practices, high-tech marketing of the 21st century and lucid ... More