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Think Twice. (Hardcover)

Michael J. Mauboussin

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Publisher: Harvard Business School Press (Oct 2009)

Book Summary of Think Twice.

Leaders in all fields - business, medicine, law, government - make crucial decisions every day. The harsh truth is that they mismanage many of those choices, even though they have the right intentions. Why is it so hard to make sound decisions? Sharing stories from business and beyond, the author offers powerful rules for avoiding each error.

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Book Reviews of Think Twice.

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Goodreads Reviews of Think Twice.

Mr. Mauboussin's latest installment dives deeper into some of the ideas that he introduced in More Than You Know and focuses on the subset of cognitive heuristics that lead us into poor decision making.

In Chapter 4: Situational Awareness: How Accordian Music Boost Sales of Burgundy, MM...more...

Helpful guide to better decision making

Research indicates that people buy more German wine when a store’s sound system plays German music in the background and more French wine when it plays French music. However, shoppers claim that the background music has no effect on their wine cho...more...

Mauboussin takes the approach that thinking beyond the principles of "Blink" (Gladwell) we can then make better decisions. Mauboussin identifies errors in thinking that led to trouble in different environments. Very useful for everyday living. Thought some examples were weak for support...more...

A book every decision maker needs to read. Walks you through the most common pitfalls that human nature leads us to in making decision on complex problems. Great examples and cogent ties to other recent books(black swan, wisdom of crowds, the age of the unthinkable). I will use this for a long ti...more...

weRead Reviews

Fantastic book, but little that Mauboussin writes disappoints me. Delves into several facets of decision making and breaks them down, focusing on the common errors that most people make. Then proivdes a summary chapter with steps to improve your own decision making. I have found the recommendation of keeping a decision journal particularly useful.

Particularly valuable was his exposition of Nicholas Taleb's 'Black Swan' principle. He agrees with it, and discusses some of the reasons Black Swans occur.

Fast read as well.

Schitterend boek over de vele psychologische valkuilen waar we met onze ogen dicht in trappen ;)

A *great* introduction for the novice to a number of the natural human biases, heuristics, etc to which we are all subject and which affect our day-to-day decision-making and opinion formation.

It gives a reasonably coherent and strong, though not faultless, introduction to the a number of the relevant concepts in what could probably be called "decision theory" and from this work, one can leap to the many referenced materials to extend and deepen one's knowledge where appropriate (e.g. Kahneman & Tversky, Cialdini, Thaler, Ariely, some Zimbardo and even a possibly dating Milgram, et al).

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Related News for Think Twice.

‘Think Twice,’ avoid mistakes (August 4)
Darien resident Michael J. Mauboussin will present his book, “Think Twice,” at 7:30 p.m., Thursday, August 12, in the Adrian Lamb Room at New Canaan Library. The event is part of the Authors on Stage series.

Details of Book: Think Twice.

Book: Think Twice.
Author: Michael J. Mauboussin
ISBN: 1422176754

ISBN-13: 9781422176757
,
978-1422176757

Binding: Hardcover
Publishing Date: Oct 2009
Publisher: Harvard Business School Press
Edition: 01
Number of Pages: 190
Language: English

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