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Think Two Products Ahead (English)

Author: Mack
Hardcover
Language: English
Length: 242 Pages
Publisher: John Wiley & Sons (asia) Pte.ltd.
Rs. 1569
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Think Two Products Ahead (English) (Hardcover) Price: Rs.1569

This commonsense guide lets you develop your brand with the same techniques and technologies as the big players—but without all the cost. You’ll learn to master the same three-step plan the big advertisers use and discover the secret to brand continuity from product to product. This valuable resource will help you connect your products with your customers, no matter how small your brand.

About the Author

Ben Mack is a sales and marketing expert and an award-winning ad-man who has worked on high-profile campaigns at several prominent agencies, including J. Walter Thompson, BBDO, WestWayne, T.G. Madison, WONGDOODY, and Deutsch. Visit www.ThinkTwoProductsAhead.com for more information.

Specifications of Think Two Products Ahead (English) (Hardcover)

Contributors
Author Mack
Book Details
Publisher John Wiley & Sons (asia) Pte.ltd.
Publication Year 2007
ISBN-13 9780470055762
ISBN-10 0470055766
Language English
Binding Hardcover
Number of Pages 242 Pages
Dimensions
Width 5.80 inch
Height 1.06 inch
Depth 23.94 inch
Weight 386 g
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    Book: Think Two Products Ahead (English) by Mack
    ISBN Number: 0470055766, 9780470055762, 978-0470055762

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