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An inspiring book which delves into the world of competition in the marketing field, Thorns To Competition is a must-read for individuals aiming to thrive in the business world.
Summary Of The Book
Written by Indian economist and scholar Arindam Chaudhuri along with his wife, Professor Rajita Chaudhuri, Thorns To Competition provides a new outlook into the way people perceive competition. The book talks about the various strategies that can be employed to deal with this competition and aptly examines the role such measures play in helping individuals carve their way to success in the marketing world.
Thorns To Competition lists out six ways to deal with competition. These six strategies, which form the acronym T-H-O-R-N, basically revolve around the central theme of courage and aggression, two very important concepts when it comes to dealing with the marketing and the consequent selling of a product in the 21st century.
Thorns To Competition is ideal for people who aim to understand the very intricacies of marketing and seek to succeed in their business. With real-life examples of products that have failed in the market and ones that have revolutionized the marketing scenario, the book not only focuses on the ‘selling mantra’ that today’s market needs but also on the need to have great products.
About The Authors
A Professor and the Dean at IIPM, Arindam Chaudhuri is an economist, author, and producer.
He has written numerous books such as Count Your Chickens Before They Hatch, Discover the Diamond in You, and The Great Indian Dream: Restoring Pride To A Nation Betrayed.
Known as India’s Management Guru, he is the Founder of Planman Consulting and launched Planman Motion Pictures in 2001. Professor Chaudhuri is well known for conducting lectures, workshops, and seminars on Comparative Management Techniques worldwide and has contributed tremendously to the field of management, specially management in India.
Rajita Chaudhuri is a Professor and the Dean of the Centre for Enterprise Management, IIPM. She is the wife of distinguished economist and scholar Arindam Chaudhuri.
An inspiration to women everywhere, Rajita Chaudhuri has co-authored the bestselling Thorns To Competition along with her husband and has been a regular columnist for renowned newspapers and magazines like The Times Of India, Hindustan Times, and India Today.
Chaudhuri was awarded the Women Achiever Award for her invaluable contribution to the field of education and marketing management by the young Environmentalists Programme Trust and has been involved in various development programmes along with her husband and their organization, The Great Indian Dream Foundation.
|Author||Arindam Chaudhuri, Rajita Chaudhuri|
|Publisher||Vikas Publishing House|
|Number of Pages||324 Pages|
I did not know much about this book but got to read it on the net. Really found the book interesting and helpful. This book has in it some excellent set of competition beating strategies and that too amazingly. The authors have done an incredible work and their six principles for beating competition is truly wonderful.
Thorns to competition is a book written jointly by Arindam Chaudhuri and Rajita Chaudhuri. It is a book that presents a set of competition-beating strategies to sell a product. The book is an excellent effort by both that presents the selling mantra for any product in this highly competitive world. This book written by two experts in their respective fields for all those who want to achieve success in the fields of marketing and management. The book presents a brilliant set of ideas and is one of my favorite book on the subject!
This is an irreverent look at competition and winning in the marketplace. It is a book which believes competition cannot only be conquered but can even be smashed irreverently through the power of advertising and marketing. This is a brilliant book written by Arindam and Rajita Chaudhuri. The book is a must read for all who want to beat competition and that too comprehensively.
Excellent book that has very well correlated with Gandhian Principles & the way he chose to market his iconic ideas. All credits to the authors of the book They have really come out with an excellent book that presents six brilliant set of competition beating strategies. I have read all of Arindam Chaudhuri's book and this one is one of my personal favourite.
I brought this book after seeing the hype in the newspapers..and after reading this book, well i can just say..its a waste..the book has been used as a tool to promote IIPM. Not a single fascinating moments in this book that i can think of, poorly written..Not worth spending for this book..
Rating: Below 1
If want to learn marketing, read Phillip Kotler..This guy, named Arindam Chadhari, has nothing original to write. Thorn to comp...Read More
Check up any reviewer praising the book,
their comments are limited to hoards of Arindham
Thorns to competition is a book which contain marketing strategies for all the people who belong to market and advertising fiel...Read More
Thorns to competition is a book for every entrepreuner.Written by two ginats and experts,i must say it has some excellent tips....Read More