Thorns to Competition  (English, Paperback, Chaudhuri Arindam)

An inspiring book which delves into the world of competition in the marketing field, Thorns To Competition is a must-read for individuals aiming to thrive in the business world.

Summary Of The Book

Written by Indian economist and scholar Arindam Chaudhuri along with his wife, Professor Rajita Chaudhuri, Thorns To Competition provides a new outlook into the way people perceive competition. The book talks about the various strategies that can be employed to deal with this competition and aptly examines the role such measures play in helping individuals carve their way to success in the marketing world.

Thorns To Competition lists out six ways to deal with competition. These six strategies, which form the acronym T-H-O-R-N, basically revolve around the central theme of courage and aggression, two very important concepts when it comes to dealing with the marketing and the consequent selling of a product in the 21st century.

Thorns To Competition is ideal for people who aim to understand the very intricacies of marketing and seek to succeed in their business. With real-life examples of products that have failed in the market and ones that have revolutionized the marketing scenario, the book not only focuses on the ‘selling mantra’ that today’s market needs but also on the need to have great products.

About The Authors

A Professor and the Dean at IIPM, Arindam Chaudhuri is an economist, author, and producer.

He has written numerous books such as Count Your Chickens Before They Hatch, Discover the Diamond in You, and The Great Indian Dream: Restoring Pride To A Nation Betrayed.

Known as India’s Management Guru, he is the Founder of Planman Consulting and launched Planman Motion Pictures in 2001. Professor Chaudhuri is well known for conducting lectures, workshops, and seminars on Comparative Management Techniques worldwide and has contributed tremendously to the field of management, specially management in India.

Rajita Chaudhuri is a Professor and the Dean of the Centre for Enterprise Management, IIPM. She is the wife of distinguished economist and scholar Arindam Chaudhuri.

An inspiration to women everywhere, Rajita Chaudhuri has co-authored the bestselling Thorns To Competition along with her husband and has been a regular columnist for renowned newspapers and magazines like The Times Of India, Hindustan Times, and India Today.

Chaudhuri was awarded the Women Achiever Award for her invaluable contribution to the field of education and marketing management by the young Environmentalists Programme Trust and has been involved in various development programmes along with her husband and their organization, The Great Indian Dream Foundation.