Cart (0)
Digital Cart (0)
Shortlist 0
Some error has occured while getting your complete shortlist. Retry
Use this space to shortlist the products you like. To add a product here, simply click the icon.
You can't compare with the above items. (Clear all items in the Compare list)

Thorns to Competition PB (English) 1st Edition

(Paperback)
Paperback
Author: Chaudhuri A
Language: English
Length: 324 pages
Publisher: VIKAS PUBLISHING HOUSE PVT. LTD.-NOIDA
Check Availability at
Invalid Pincode Entered
Available with 11 Sellers at Change
MRP: Rs. 395
Rs. 133 66% OFF
Selling Price
(Free delivery)

Sold by

Nutshell 3.7 / 5
69% positive feedback (1,950 ratings)
  • 5 star
    907
  • 4 star
    440
  • 3 star
    135
  • 2 star
    85
  • 1 star
    383
Positive
Neutral
Negative

Delivered By

?
  • Usually Delivered in 4-5 business days.

Cash On Delivery

?
May be available! Enter Pincode to confirm.
30 day Replacement Guarantee. ?
Sold by 11 Sellers
Sort By:
Nutshell
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.7 / 5
69% positive feedback (1,950 ratings)
  • 5 star
    907
  • 4 star
    440
  • 3 star
    135
  • 2 star
    85
  • 1 star
    383
Positive
Neutral
Negative
  • Usually Delivered in 4-5 business days.
Rs. 133
GuptaTechnical2000
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
2.7 / 5
42% positive feedback (19 ratings)
  • 5 star
    4
  • 4 star
    4
  • 3 star
    2
  • 2 star
    1
  • 1 star
    8
Positive
Neutral
Negative
  • Usually Delivered in 5-6 business days.
Rs. 160
JBCPD
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.7 / 5
67% positive feedback (404 ratings)
  • 5 star
    207
  • 4 star
    64
  • 3 star
    33
  • 2 star
    21
  • 1 star
    79
Positive
Neutral
Negative
  • Usually Delivered in 5-6 business days.
Rs. 225
BookPeckerMumbai
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.9 / 5
72% positive feedback (1,336 ratings)
  • 5 star
    721
  • 4 star
    242
  • 3 star
    104
  • 2 star
    56
  • 1 star
    213
Positive
Neutral
Negative
  • Usually Delivered in 4-5 business days.
Rs. 319
westernbooks
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.9 / 5
71% positive feedback (35 ratings)
  • 5 star
    17
  • 4 star
    8
  • 3 star
    4
  • 2 star
    3
  • 1 star
    3
Positive
Neutral
Negative
  • Usually Delivered in 5-6 business days.
Rs. 320
BIGPACT
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.4 / 5
59% positive feedback (77 ratings)
  • 5 star
    34
  • 4 star
    12
  • 3 star
    5
  • 2 star
    4
  • 1 star
    22
Positive
Neutral
Negative
  • Usually Delivered in 5-6 business days.
Rs. 332
Booknow
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.9 / 5
72% positive feedback (1,100 ratings)
  • 5 star
    598
  • 4 star
    195
  • 3 star
    75
  • 2 star
    49
  • 1 star
    183
Positive
Neutral
Negative
  • Usually Delivered in 6-7 business days.
Rs. 356
Somaiyas
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
New Seller!
  • Usually Delivered in 6-7 business days.
Rs. 360
bookpeckerPune
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.3 / 5
54% positive feedback (68 ratings)
  • 5 star
    25
  • 4 star
    12
  • 3 star
    6
  • 2 star
    8
  • 1 star
    17
Positive
Neutral
Negative
  • Usually Delivered in 4-5 business days.
Rs. 361
STARMARKC
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
4.0 / 5
78% positive feedback (78 ratings)
  • 5 star
    42
  • 4 star
    19
  • 3 star
    5
  • 2 star
    1
  • 1 star
    11
Positive
Neutral
Negative
  • Usually Delivered in 5-6 business days.
Rs. 383
UBSPD
30 day Replacement Guarantee. ?
Cash on Delivery may be available! ?
3.7 / 5
67% positive feedback (4,600 ratings)
  • 5 star
    2,304
  • 4 star
    822
  • 3 star
    327
  • 2 star
    162
  • 1 star
    985
Positive
Neutral
Negative
  • Usually Delivered in 4-5 business days.
Rs. 405

Thorns to Competition PB (English) 1st Edition (Paperback) Price: Rs. 133

An inspiring book which delves into the world of competition in the marketing field, Thorns To Competition is a must-read for individuals aiming to thrive in the business world.

Summary Of The Book

Written by Indian economist and scholar Arindam Chaudhuri along with his wife, Professor Rajita Chaudhuri, Thorns To Competition provides a new outlook into the way people perceive competition. The book talks about the various strategies that can be employed to deal with this competition and aptly examines the role such measures play in helping individuals carve their way to success in the marketing world.

Thorns To Competition lists out six ways to deal with competition. These six strategies, which form the acronym T-H-O-R-N, basically revolve around the central theme of courage and aggression, two very important concepts when it comes to dealing with the marketing and the consequent selling of a product in the 21st century.

Thorns To Competition is ideal for people who aim to understand the very intricacies of marketing and seek to succeed in their business. With real-life examples of products that have failed in the market and ones that have revolutionized the marketing scenario, the book not only focuses on the ‘selling mantra’ that today’s market needs but also on the need to have great products.

About The Authors

A Professor and the Dean at IIPM, Arindam Chaudhuri is an economist, author, and producer.

He has written numerous books such as Count Your Chickens Before They Hatch, Discover the Diamond in You, and The Great Indian Dream: Restoring Pride To A Nation Betrayed.

Known as India’s Management Guru, he is the Founder of Planman Consulting and launched Planman Motion Pictures in 2001. Professor Chaudhuri is well known for conducting lectures, workshops, and seminars on Comparative Management Techniques worldwide and has contributed tremendously to the field of management, specially management in India.

Rajita Chaudhuri is a Professor and the Dean of the Centre for Enterprise Management, IIPM. She is the wife of distinguished economist and scholar Arindam Chaudhuri.

An inspiration to women everywhere, Rajita Chaudhuri has co-authored the bestselling Thorns To Competition along with her husband and has been a regular columnist for renowned newspapers and magazines like The Times Of India, Hindustan Times, and India Today.

Chaudhuri was awarded the Women Achiever Award for her invaluable contribution to the field of education and marketing management by the young Environmentalists Programme Trust and has been involved in various development programmes along with her husband and their organization, The Great Indian Dream Foundation.

Was this product information helpful?
Yes
No
Thanks for your vote!
Please write your feedback before submitting.

Specifications of Thorns to Competition PB (English) 1st Edition (Paperback)

Book Details
Publisher VIKAS PUBLISHING HOUSE PVT. LTD.-NOIDA
ISBN-10 8125951946
Edition 1st Edition
Number of Pages 324 Pages
Publication Year 2011
Language English
ISBN-13 9788125951940
Binding Paperback
Contributors
Author Chaudhuri A
Was the product specification helpful?
Yes
No
Thanks for your vote!
Please write your feedback before submitting.

Please Note: All products sold on Flipkart are brand new and 100% genuine

Reviews of Thorns to Competition PB (English) 1st Edition (Paperback)

Recent top reviews

View all
★★★★★
★★★★★

Sandip das

Jun 19, 2013

There is nothing new..

If want to learn marketing, read Phillip Kotler..This guy, named Arindam Chadhari, has nothing original to write. Thorn to competetion has nothing original. Only print of some famous advertisment. Thats it. a marketing gimmick and a total money waster!!
★★★★★
★★★★★

Tarun Kothari

May 18, 2013

Review about the reviews


Check up any reviewer praising the book,
their comments are limited to hoards of Arindham
Chaudhuri books

Check the reviews on Amazon, and you'll be double sure

--------------------------------------------------------

★★★★★
★★★★★

Ashu Yadav

Apr 22, 2013

New Strategies with helpful content

Thorns to competition is a book which contain marketing strategies for all the people who belong to market and advertising field.All the strategies given in the book are new and very helpful.I find the book amazing and advice all who read this review must buy this book and read.
★★★★★
★★★★★

Pooja Gupta

Apr 18, 2013

book for every entrepreuners

Thorns to competition is a book for every entrepreuner.Written by two ginats and experts,i must say it has some excellent tips.There are some very fresh and innovative ideas to beat the heat in the market and emerge as a winner.
★★★★★
★★★★★

Jony Mathur

Mar 7, 2013

Best book i have read

I have read many books which shows marketing strategies but this is the best book i have read.The authors explains the importance of advertising in marketing and also shows various methods to advertise the product.So all the people who belongs to this field must read this book.

Top reviews

View all top reviews(54)

'Top Reviews' lists the most relevant product reviews only. Show ALL instead?

★★★★★
★★★★★

Pratik Kumar

Aug 10, 2012

competition beating strategies

I did not know much about this book but got to read it on the net. Really found the book interesting and helpful. This book has in it some excellent set of competition beating strategies and that too amazingly. The authors have done an incredible work and their six principles for beating competition is truly wonderful.
★★★★★
★★★★★

Kumar Harvinder

Aug 10, 2012

My favorite book

Thorns to competition is a book written jointly by Arindam Chaudhuri and Rajita Chaudhuri. It is a book that presents a set of competition-beating strategies to sell a product. The book is an excellent effort by both that presents the selling mantra for any product in this highly competitive world. This book written by two experts in their respective fields for all those who want to achieve success in the fields of marketing and management. The book presents a brilliant set of ideas and is one of my favorite book on the subject!
★★★★★
★★★★★

Antima Sharma

Aug 10, 2012

Brilliant book

This is an irreverent look at competition and winning in the marketplace. It is a book which believes competition cannot only be conquered but can even be smashed irreverently through the power of advertising and marketing. This is a brilliant book written by Arindam and Rajita Chaudhuri. The book is a must read for all who want to beat competition and that too comprehensively.
★★★★★
★★★★★

Rajesh Sharma

Aug 10, 2012

Excellent book

Excellent book that has very well correlated with Gandhian Principles & the way he chose to market his iconic ideas. All credits to the authors of the book They have really come out with an excellent book that presents six brilliant set of competition beating strategies. I have read all of Arindam Chaudhuri's book and this one is one of my personal favourite.


★★★★★
★★★★★

Renu Yadav

Aug 10, 2012

The book surely excellent

This is the first book that I have read written by management guru Arindam Chaudhuri. He has always been an inspiration for me and it was great to read such a good stuff written by both. The book surely presents some excellent set of strategies to beat competition which I really find helpful.
★★★★★
★★★★★

Anup Kumar Guchhait

Aug 10, 2012

Life to achieve success

Thorns to competition is a book not for all but for all those into marketing. I personally do not belong to the field but just thought of giving it a look and really found it good to read. The same concept can be even applied in our life to achieve success. Over all a great book by both the authors.
★★★★★
★★★★★

Seema kaushik

Jan 15, 2013

Brilliant book with excellent insights into world of market!

T2C is a brilliant book with some thoughts and ideas for marketers.Both have written a very good book for all people in market and advertisement.All the do's and dont's are superb and the approach,that is the thorns to approach by both in it are something that should not be missed at any cost.
★★★★★
★★★★★

Abhra Ghosh

Jan 2, 2013

Advertisement @!!!!!!!!!!!!!@

The book is given by management guru's Arindam Chaudhuri and Rajita Chaudhuri and the duo gives advertising and marketing principles which would gave excellent results if we apply them in market.I really like the portion where the concepts given about advertisements.
★★★★★
★★★★★

Subhash Subhash

Aug 10, 2012

Excellent book

Thorns to competition is the first book that I have ever read and found it really helpful. An amazing work by both the authors that is very simple and easy to understand. I am truly looking forward to read many more such excellent books by the duo.
★★★★★
★★★★★

Dahey Sangno

Sep 28, 2011

Off putting ad!!

Question of buying it does not arise. The ad in which Arindham Chaudhuri and Rajita Chaudhuri are featured playing a hide and seek game is so irritating and off-putting.
The title of the book THORN TO COMPETITION itself is pricking and unimpressive. Can't waste my money for this...Sorry!!
Were these reviews helpful?
Yes
No
Thanks for your vote!
Please write your feedback before submitting.
 
Connecting to your device

Please ensure network connectivity and stay logged in to the Flipkart App.

Notification sent
Go ahead & complete your purchase.

Try again if you don't receive the notification in 9 seconds or Try again if you didn't receive the notification or get link via SMS.

Failed to connect
Either you don't have Flipkart App or not logged into it.

Login to the app and try again or get link via SMS.

 
Don't have Flipkart App?
Get the link via SMS
SMS sent to
Didn't receive the SMS. Resend
Failed to send SMS to
Please verify phone number & click here to try again.
I have the app, send me a notification. Get the app now or if you have the app, login to get a notification.

PAYMENT METHOD

Loading ...