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Thorns to Competition PB (English) 1st Edition

(Paperback, Chaudhuri A)
Paperback
Author: Chaudhuri A
Language: English
Length: 324 pages
Publisher: VIKAS PUBLISHING HOUSE PVT. LTD.-NOIDA
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Specifications of Thorns to Competition PB (English) 1st Edition (Paperback, Chaudhuri A)

Book Details
Publisher VIKAS PUBLISHING HOUSE PVT. LTD.-NOIDA
ISBN-10 8125951946
Edition 1st Edition
Number of Pages 324 Pages
Publication Year 2011
Language English
ISBN-13 9788125951940
Binding Paperback
Contributors
Author Chaudhuri A
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Reviews of Thorns to Competition PB (English) 1st Edition (Paperback, Chaudhuri A)

Recent top reviews

View all
★★★★★
★★★★★

Sandip das

Jun 19, 2013

There is nothing new..

If want to learn marketing, read Phillip Kotler..This guy, named Arindam Chadhari, has nothing original to write. Thorn to competetion has nothing original. Only print of some famous advertisment. Thats it. a marketing gimmick and a total money waster!!
★★★★★
★★★★★

Tarun Kothari

May 18, 2013

Review about the reviews

Check up any reviewer praising the book,
their comments are limited to hoards of Arindham
Chaudhuri books

Check the reviews on Amazon, and you'll be double sure

--------------------------------------------------------
★★★★★
★★★★★

Ashu Yadav

Apr 22, 2013

New Strategies with helpful content

Thorns to competition is a book which contain marketing strategies for all the people who belong to market and advertising field.All the strategies given in the book are new and very helpful.I find the book amazing and advice all who read this review must buy this book and read.
★★★★★
★★★★★

Pooja Gupta

Apr 18, 2013

book for every entrepreuners

Thorns to competition is a book for every entrepreuner.Written by two ginats and experts,i must say it has some excellent tips.There are some very fresh and innovative ideas to beat the heat in the market and emerge as a winner.
★★★★★
★★★★★

Jony Mathur

Mar 7, 2013

Best book i have read

I have read many books which shows marketing strategies but this is the best book i have read.The authors explains the importance of advertising in marketing and also shows various methods to advertise the product.So all the people who belongs to this field must read this book.

Top reviews

View all top reviews(54)

'Top Reviews' lists the most relevant product reviews only. Show ALL instead?

★★★★★
★★★★★

Pratik Kumar

Aug 10, 2012

competition beating strategies

I did not know much about this book but got to read it on the net. Really found the book interesting and helpful. This book has in it some excellent set of competition beating strategies and that too amazingly. The authors have done an incredible work and their six principles for beating competition is truly wonderful.
★★★★★
★★★★★

Harvinder Kumar

Aug 10, 2012

My favorite book

Thorns to competition is a book written jointly by Arindam Chaudhuri and Rajita Chaudhuri. It is a book that presents a set of competition-beating strategies to sell a product. The book is an excellent effort by both that presents the selling mantra for any product in this highly competitive world. This book written by two experts in their respective fields for all those who want to achieve success in the fields of marketing and management. The book presents a brilliant set of ideas and is one of my favorite book on the subject!
★★★★★
★★★★★

Antima Sharma

Aug 10, 2012

Brilliant book

This is an irreverent look at competition and winning in the marketplace. It is a book which believes competition cannot only be conquered but can even be smashed irreverently through the power of advertising and marketing. This is a brilliant book written by Arindam and Rajita Chaudhuri. The book is a must read for all who want to beat competition and that too comprehensively.
★★★★★
★★★★★

Rajesh Sharma

Aug 10, 2012

Excellent book

Excellent book that has very well correlated with Gandhian Principles & the way he chose to market his iconic ideas. All credits to the authors of the book They have really come out with an excellent book that presents six brilliant set of competition beating strategies. I have read all of Arindam Chaudhuri's book and this one is one of my personal favourite.
★★★★★
★★★★★

Renu Yadav

Aug 10, 2012

The book surely excellent

This is the first book that I have read written by management guru Arindam Chaudhuri. He has always been an inspiration for me and it was great to read such a good stuff written by both. The book surely presents some excellent set of strategies to beat competition which I really find helpful.
★★★★★
★★★★★

Anup Kumar Guchhait

Aug 10, 2012

Life to achieve success

Thorns to competition is a book not for all but for all those into marketing. I personally do not belong to the field but just thought of giving it a look and really found it good to read. The same concept can be even applied in our life to achieve success. Over all a great book by both the authors.
★★★★★
★★★★★

Pratik Ashok

Feb 25, 2012

Both of them are such as A**

I mean seriously how could I have been fooled. I should have got the lesson when my fried after preparing for medical for 3 years at Allen Coaching institute joined this IIPM. I thought may be this whole IIPM and Arindam are overrated but turns out the basic emotions which the general mass have of them are has hard truth as diamond. Why God why why on earth you choose me to waste my 400 bucks from the student's purse on such piece of total bullshit. I got so badly frustrated that I acted to my surprise (later)that I burned the crap and it dosen't end there I watched it burn until every bit of
★★★★★
★★★★★

Seema kaushik

Jan 15, 2013

Brilliant book with excellent insights into world of market!

T2C is a brilliant book with some thoughts and ideas for marketers.Both have written a very good book for all people in market and advertisement.All the do's and dont's are superb and the approach,that is the thorns to approach by both in it are something that should not be missed at any cost.
★★★★★
★★★★★

Abhra Ghosh

Jan 2, 2013

Advertisement @!!!!!!!!!!!!!@

The book is given by management guru's Arindam Chaudhuri and Rajita Chaudhuri and the duo gives advertising and marketing principles which would gave excellent results if we apply them in market.I really like the portion where the concepts given about advertisements.
★★★★★
★★★★★

Subhash kumar

Aug 10, 2012

Excellent book

Thorns to competition is the first book that I have ever read and found it really helpful. An amazing work by both the authors that is very simple and easy to understand. I am truly looking forward to read many more such excellent books by the duo.
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