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The Tipping Point (English) Reprint Edition

Paperback
Language: English
Length: 301 Pages
Publisher: Back Bay Books
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The Tipping Point (English) Reprint Edition (Paperback) Price: Rs.980

The Tipping Point: How Little Things Can Make a Big Difference explores the different marketing strategies and how ideas, trends or social behavior become immensely popular and spreads like wild fire.

Summary of the Book

In The Tipping point: How Little Things Make a Big Difference, author Malcolm Gladwell analyzes and writes about that magic moment when an idea or social behavior tips over the threshold and becomes exceedingly popular. The author explores the tipping point phenomenon, which is completely changing the way people market and sell products. The book introduces the readers to the minor adjustments in marketing products and ideas which make them immensely popular. The author analyzes trends in fashion, smoking, and television to get to know how marketing epidemics can be dealt with. This book is a must-read for everyone in business, marketing and advertising.

About Malcolm T. Gladwell

Malcolm T. Gladwell is a Canadian journalist, speaker and author. He has been a staff writer for New York Times since 1996. He has authored several books including The Tipping Point: How Little Things Can Make a Big Difference, Blink: The Power of Thinking Without Thinking, and Outliers: The Story of Success, What the Dog Saw: And Other Adventures.

 

Specifications of The Tipping Point (English) Reprint Edition (Paperback)

Contributors
Author Malcolm Gladwell
Author Info
Malcolm Gladwell is also the author of the #1 bestselling Blink: The Power of Thinking Without Thinking. He was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker.
Book Details
Publisher Back Bay Books
Imprint Back Bay Books
Publication Year 2002 January
ISBN-13 9780316346627
ISBN-10 0316346624
Language English
Edition Reprint
Binding Paperback
Number of Pages 301 Pages
Dimensions
Width 5.51 inch
Height 8.26 inch
Depth 0.74 inch
Weight 295 g
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Book Reviews of The Tipping Point (English) Reprint Edition

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TOP REVIEWS View All Top Reviews (20)

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★★★★★
★★★★★
ADHARSH
05 May 2012
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PRETTY FACTFULL

I guess all Malcolm Gladwell's are full of facts. This guy has really done his home work. Non-Fiction has to be backed up by solid real examples and this book is full of that. (TIP: read the book at one go, reading it with intervals is not recommended, as you may forget the previous points). You really need to LEARN this book, ITS EXCITING SCIENCE!!

6 of 6 users found this review helpful.
★★★★★
★★★★★
Raman Balyan
07 Feb 2012
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Some facts are pretty good

Gladwell wrote a decent book. He gave very good reasons for some incidents in past why they tipped but when it comes to give solution of some problems today, he didnt mention any valid points. Its a worth to read for extensive readers but if you read rarely then this is not a book to read.

7 of 10 users found this review helpful.
★★★★★
★★★★★
Sidharth Kumar
12 Jan 2014
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One point book

Well researched and presented book, the entirety of which is devoted to proving and expanding upon the central premise - that something achieves high visibility, or goes viral, only because of a small segment of highly social, well-connected, people. That's it. The rest of the book is devoted to explaining and proving that one statement, without bringing forth any new ideas. If the central theme interests you, it's a highly recommended book. If you're looking for a collection of ideas or broad ranging exploration, than the blurb on the product page is sufficient.

2 of 2 users found this review helpful.
★★★★★
★★★★★
Pratyay Modi
15 Mar 2013
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Excellent Book an Absolute Eye Opener

I would recommend this book to every one who is interested in understanding the dynamics of life. Its not just the business but the perception of a person about a situation which has to be changed. How can a small drop create an avalanche? This book explains how little changes and small incidents end up changing the world for good or better.

When i was reading the book someone remarked, "An MBA in the Making?" or " An MBA at Work". I wonder why only management students should read this book. Its an eye opener and i guess everyone needs one every now and then.

1 of 1 users found this review helpful.
★★★★★
★★★★★
SIDHANT
07 Jun 2012
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VERY LOGICAL,SMART BOOK

"The world - much as we want to does not accord to our intuition".the book talks about how a little cue in the right direction is a far smarter and superior way than looking for comprehensive,dogged sollutons to problems.why is it that some things go over the roof,stick,become contagious? this book gives very pragmatic,logical explainations by incorporating examples from all walks of life. enjoy reading!

1 of 1 users found this review helpful.

Recent Top Reviews

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★★★★★
★★★★★
Hakim Mani
09 May 2014
Explicit

The novelist has justified the tagline ???how little things can make a big difference??? in a very articulate way. The reader is able to understand the recondite subjects of how a wonted phenomena turns into an epidemic reaching the so called Tipping Point. The writer has provided an explicit kno... (View complete review)

★★★★★
★★★★★
Sneha
05 Apr 2014
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certified buyer
The tipping point

Great read- it was a journey outside in- a must read. How you apply and relate is totally your perspective to things. The next best to The Icarus Deception. Will look forward to reading it again! (View complete review)

★★★★★
★★★★★
Adhi Narayanan
23 Mar 2014
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certified buyer
A fascinating read

I have been hearing about this book for quite some time now. So finally I got my hands on it. Malcom Gladwell has transformed an idea form one of his earlier articles into a fascinating book that is thought provoking and mind boggling. (View complete review)

★★★★★
★★★★★
Yogesh Kalra
18 Feb 2014
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Malcolm Gladwell

I have read all books by the author - The Tipping Point, Blink, Outliers, What the Dog Saw and the recently published David and Goliath. All books are very interesting and eminently readable. In fact, I would also recommend his highly intelligent talks available on TED and YouTube. (View complete review)

★★★★★
★★★★★
Seema
14 Feb 2014
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Every step in life.. Has tipping point.. Recognize dat

More informative & gud.. Malcom did his job well.Read this & get guided in life 's tits bits.
Enjoy life.. add on moments .. & yes little things make differernce
(View complete review)

    Book: The Tipping Point (English) Reprint Edition by Malcolm Gladwell
    ISBN Number: 0316346624, 9780316346627, 978-0316346627

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