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The Tipping Point (English) Reprint Edition

(Paperback)
★★★★★ ★★★★★
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Paperback
Author: Malcolm Gladwell
Language: English
Length: 301 pages
Publisher: Back Bay Books
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The Tipping Point (English) Reprint Edition (Paperback) Price: Rs. 961

The Tipping Point: How Little Things Can Make a Big Difference explores the different marketing strategies and how ideas, trends or social behavior become immensely popular and spreads like wild fire.

Summary of the Book

In The Tipping point: How Little Things Make a Big Difference, author Malcolm Gladwell analyzes and writes about that magic moment when an idea or social behavior tips over the threshold and becomes exceedingly popular. The author explores the tipping point phenomenon, which is completely changing the way people market and sell products. The book introduces the readers to the minor adjustments in marketing products and ideas which make them immensely popular. The author analyzes trends in fashion, smoking, and television to get to know how marketing epidemics can be dealt with. This book is a must-read for everyone in business, marketing and advertising.

About Malcolm T. Gladwell

Malcolm T. Gladwell is a Canadian journalist, speaker and author. He has been a staff writer for New York Times since 1996. He has authored several books including The Tipping Point: How Little Things Can Make a Big Difference, Blink: The Power of Thinking Without Thinking, and Outliers: The Story of Success, What the Dog Saw: And Other Adventures.

 

Specifications of The Tipping Point (English) Reprint Edition (Paperback)

Book Details
Publisher Back Bay Books
ISBN-10 0316346624
Edition Reprint
Imprint Back Bay Books
Number of Pages 301 Pages
Publication Year 2002 January
Language English
ISBN-13 9780316346627
Binding Paperback
Dimensions
Weight 295 g
Height 8.26 inch
Width 5.51 inch
Depth 0.74 inch
Contributors
Author Info
Malcolm Gladwell is also the author of the #1 bestselling Blink: The Power of Thinking Without Thinking. He was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker.
Author Malcolm Gladwell

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Reviews of The Tipping Point (English) Reprint Edition (Paperback)

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★★★★★
★★★★★

Hakim Mani

May 9, 2014

Explicit

The novelist has justified the tagline “how little things can make a big difference” in a very articulate way. The reader is able to understand the recondite subjects of how a wonted phenomena turns into an epidemic reaching the so called Tipping Point. The writer has provided an explicit knowledge … (View complete review)
★★★★★
★★★★★

Sneha

Apr 5, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

The tipping point

Great read- it was a journey outside in- a must read. How you apply and relate is totally your perspective to things. The next best to The Icarus Deception. Will look forward to reading it again!
★★★★★
★★★★★

Adhi Narayanan

Mar 23, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

A fascinating read

I have been hearing about this book for quite some time now. So finally I got my hands on it. Malcom Gladwell has transformed an idea form one of his earlier articles into a fascinating book that is thought provoking and mind boggling.
★★★★★
★★★★★

Yogesh Kalra

Feb 18, 2014

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certified buyer

Malcolm Gladwell

I have read all books by the author - The Tipping Point, Blink, Outliers, What the Dog Saw and the recently published David and Goliath. All books are very interesting and eminently readable. In fact, I would also recommend his highly intelligent talks available on TED and YouTube.
★★★★★
★★★★★

Seema

Feb 14, 2014

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certified buyer

Every step in life.. Has tipping point.. Recognize dat

More informative & gud.. Malcom did his job well.Read this & get guided in life 's tits bits.
Enjoy life.. add on moments .. & yes little things make differernce

Top reviews

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★★★★★
★★★★★

ADHARSH

May 5, 2012

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certified buyer

PRETTY FACTFULL

I guess all Malcolm Gladwell's are full of facts. This guy has really done his home work. Non-Fiction has to be backed up by solid real examples and this book is full of that. (TIP: read the book at one go, reading it with intervals is not recommended, as you may forget the previous points). You really need to LEARN this book, ITS EXCITING SCIENCE!!
★★★★★
★★★★★

Raman Balyan

Feb 7, 2012

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certified buyer

Some facts are pretty good

Gladwell wrote a decent book. He gave very good reasons for some incidents in past why they tipped but when it comes to give solution of some problems today, he didnt mention any valid points. Its a worth to read for extensive readers but if you read rarely then this is not a book to read.
★★★★★
★★★★★

Sidharth Kumar

Jan 12, 2014

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certified buyer

One point book

Well researched and presented book, the entirety of which is devoted to proving and expanding upon the central premise - that something achieves high visibility, or goes viral, only because of a small segment of highly social, well-connected, people. That's it. The rest of the book is devoted to explaining and proving that one statement, without bringing forth any new ideas. If the central theme interests you, it's a highly recommended book. If you're looking for a collection of ideas or broad ranging exploration, than the blurb on the product page is sufficient.
★★★★★
★★★★★

Pratyay Modi

Mar 15, 2013

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certified buyer

Excellent Book an Absolute Eye Opener

I would recommend this book to every one who is interested in understanding the dynamics of life. Its not just the business but the perception of a person about a situation which has to be changed. How can a small drop create an avalanche? This book explains how little changes and small incidents end up changing the world for good or better.

When i was reading the book someone remarked, "An MBA in the Making?" or " An MBA at Work". I wonder why only management students should read this book. Its an eye opener and i guess everyone needs one every now and then.
★★★★★
★★★★★

SIDHANT

Jun 7, 2012

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

VERY LOGICAL,SMART BOOK

"The world - much as we want to does not accord to our intuition".the book talks about how a little cue in the right direction is a far smarter and superior way than looking for comprehensive,dogged sollutons to problems.why is it that some things go over the roof,stick,become contagious? this book gives very pragmatic,logical explainations by incorporating examples from all walks of life. enjoy reading!
★★★★★
★★★★★

Abhilash Nair

May 22, 2012

Takes you behind the scenes of how events become phenomenas. A very good read.

Its a very good book but be warned its not everybody's cup of tea. You'll enjoy it immensely though if you by nature are curious and enjoy fresh ways of looking at things. In my opinion its a must read for college students and marketing professionals & enthusiasts.
★★★★★
★★★★★

saloni khanna

Apr 18, 2012

A good start but gets lost midway

The book starts with some really thought provoking concepts like the law of stickiness , connectors , mavens etc However, some of the exmaples stated were unable to supplement the concepts well.

Also,the book gets a little philosophical midway with little less emphasis on the practical examples from the industry. A little more case studies apart from Hush Puppies, Airwalk , New York crime rates etc would have really gripped the reader on to the end.

Overall, a decent read with an interesting take on reaching a tipping point of any idea / campaign and initiative.

★★★★★
★★★★★

Hakim Mani

May 9, 2014

Explicit

The novelist has justified the tagline “how little things can make a big difference” in a very articulate way. The reader is able to understand the recondite subjects of how a wonted phenomena turns into an epidemic reaching the so called Tipping Point. The writer has provided an explicit knowledge of the 80/20 rules as well as the 150 rule which are the basis of modern management philosophy.

Some of the facts in the text are startling as well as fascinating which could be discussed for days among friends and acquaintances having better view points of the same.

I hope that Ma…
★★★★★
★★★★★

Sneha

Apr 5, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

The tipping point

Great read- it was a journey outside in- a must read. How you apply and relate is totally your perspective to things. The next best to The Icarus Deception. Will look forward to reading it again!
★★★★★
★★★★★

Adhi Narayanan

Mar 23, 2014

The 'certified buyer' badge indicates that this user has purchased this product on flipkart.com.
certified buyer

A fascinating read

I have been hearing about this book for quite some time now. So finally I got my hands on it. Malcom Gladwell has transformed an idea form one of his earlier articles into a fascinating book that is thought provoking and mind boggling.
 

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