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Buy The Tipping Point: How Little Things Can Make a Big Difference (English) Reprint Edition

The Tipping Point: How Little Things Can Make a Big Difference (English) Reprint Edition

Paperback
Language: English
Length: 301 Pages
Publisher: Little, Brown And Company
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The Tipping Point: How Little Things Can Make a Big Difference (English) Reprint Edition (Paperback) Price: Rs.974

The Tipping Point: How Little Things Can Make a Big Difference explores the different marketing strategies and how ideas, trends or social behavior become immensely popular and spreads like wild fire.

Summary of the Book

In The Tipping point: How Little Things Make a Big Difference, author Malcolm Gladwell analyzes and writes about that magic moment when an idea or social behavior tips over the threshold and becomes exceedingly popular. The author explores the tipping point phenomenon, which is completely changing the way people market and sell products. The book introduces the readers to the minor adjustments in marketing products and ideas which make them immensely popular. The author analyzes trends in fashion, smoking, and television to get to know how marketing epidemics can be dealt with. This book is a must-read for everyone in business, marketing and advertising.

About Malcolm T. Gladwell

Malcolm T. Gladwell is a Canadian journalist, speaker and author. He has been a staff writer for New York Times since 1996. He has authored several books including The Tipping Point: How Little Things Can Make a Big Difference, Blink: The Power of Thinking Without Thinking, and Outliers: The Story of Success, What the Dog Saw: And Other Adventures.

 

Specifications of The Tipping Point: How Little Things Can Make a Big Difference (English) Reprint Edition (Paperback)

Contributors
Author Malcolm Gladwell
Book Details
Publisher Little, Brown And Company
Imprint Back Bay Books
Publication Year 2002 January
ISBN-13 9780316346627
ISBN-10 0316346624
Language English
Edition Reprint
Binding Paperback
Number of Pages 301 Pages
Dimensions
Width 5.50 inch
Height 0.90 inch
Depth 0.74 inch
Weight 295 g
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    Book: The Tipping Point: How Little Things Can Make a Big Difference (English) Reprint Edition by Malcolm Gladwell
    ISBN Number: 0316346624, 9780316346627, 978-0316346627

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