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The Tipping Point (English, Paperback, Gladwell Malcolm)

4.4

1,023 Ratings & 57 Reviews

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Author

Gladwell Malcolm

Highlights

Language: English
Binding: Paperback
Publisher: Little, Brown Book Group
Genre: Business & Economics
ISBN: 9780349113463, 9780349113463
Edition: 2001
Pages: 288

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Description

The Tipping Point: How Little Things Can Make a Big Difference explores the different marketing strategies and how ideas, trends or social behavior become immensely popular and spreads like wild fire.

Summary of the Book

In The Tipping point: How Little Things Make a Big Difference, author Malcolm Gladwell analyzes and writes about that magic moment when an idea or social behavior tips over the threshold and becomes exceedingly popular. The author explores the tipping point phenomenon, which is completely changing the way people market and sell products. The book introduces the readers to the minor adjustments in marketing products and ideas which make them immensely popular. The author analyzes trends in fashion, smoking, and television to get to know how marketing epidemics can be dealt with. This book is a must-read for everyone in business, marketing and advertising.

About Malcolm T. Gladwell

Malcolm T. Gladwell is a Canadian journalist, speaker and author. He has been a staff writer for New York Times since 1996. He has authored several books including The Tipping Point: How Little Things Can Make a Big Difference, Blink: The Power of Thinking Without Thinking, and Outliers: The Story of Success, What the Dog Saw: And Other Adventures.

Specifications

Book Details

Imprint	Abacus
Publication Year	2001

Dimensions

Width	20 mm
Height	198 mm
Length	160 mm
Weight	229 gr

Frequently Bought Together

The Tipping Point

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Ratings & Reviews

4.4

★

1,023 Ratings &

57 Reviews

5★
4★
3★
2★
1★

Takes you behind the scenes of how events become phenomenas. A very good read.

Its a very good book but be warned its not everybody's cup of tea. You'll enjoy it immensely though if you by nature are curious and enjoy fresh ways of looking at things. In my opinion its a must read for college students and marketing professionals & enthusiasts.

Abhilash Nair

May, 2012

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VERY LOGICAL,SMART BOOK

"The world - much as we want to does not accord to our intuition".the book talks about how a little cue in the right direction is a far smarter and superior way than looking for comprehensive,dogged sollutons to problems.why is it that some things go over the roof,stick,become contagious? this book gives very pragmatic,logical explainations by incorporating examples from all walks of life. enjoy reading!

sidhant

Certified Buyer

Jun, 2012

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Explicit

The novelist has justified the tagline “how little things can make a big difference” in a very articulate way. The reader is able to understand the recondite subjects of how a wonted phenomena turns into an epidemic reaching the so called Tipping Point. The writer has provided an explicit knowledge of the 80/20 rules as well as the 150 rule which are the basis of modern management philosophy.

Some of the facts in the text are startling as well as fascinating which could be discussed for days...

Hakim Mani

May, 2014

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Worth reading

This book is a must read for persons in mass media, advertising, market research and marketing. For others also, there are some amazing ideas, facts and views for those who like to know 'how this world works' .
It is certainly a good buy for me

Pravin Pai

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Jul, 2013

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Brilliant

Insightful and thought provoking.
I loved reading it. It caught my attention. And it was very intresting book.
I have read every book by this author and the moeny was well spent.

Jatin Bandhiwal

Certified Buyer, Kota

May, 2017

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Malcolm Gladwell

I have read all books by the author - The Tipping Point, Blink, Outliers, What the Dog Saw and the recently published David and Goliath. All books are very interesting and eminently readable. In fact, I would also recommend his highly intelligent talks available on TED and YouTube.

Yogesh Kalra

Certified Buyer, New Delhi

Feb, 2014

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Awesome Book for Everyone!

This is one of the best books I have read, and is really awesome. This tells about the critical point in an evolving situation that leads to a new and irreversible development. Something that gives an insight of every day, that change the course of a persons life, society as well as nations.

I would recommend everyone to read it at least once, and have it into their bookshelf permanently.

Rahul Shelke

Certified Buyer

Jan, 2014

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His First and Almost His Best

Malcolm has given his best in this book. A writer's first book says a lot about him.. And this book well establishes Malcolm as one of the best contemporary non-fiction writers in the world..

Navin Bangaruswamy

Certified Buyer, Mumbai

Jan, 2014

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One point book

Well researched and presented book, the entirety of which is devoted to proving and expanding upon the central premise - that something achieves high visibility, or goes viral, only because of a small segment of highly social, well-connected, people. That's it. The rest of the book is devoted to explaining and proving that one statement, without bringing forth any new ideas. If the central theme interests you, it's a highly recommended book. If you're looking for a collection of ideas or broa...

Sidharth Kumar

Certified Buyer, Bangalore

Jan, 2014

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Best in the market!

This book critically reviewed the famous stories along with great examples. Caught in a new perspectives

Akash

Certified Buyer, Varanasi

Nov, 2018

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All 57 reviews

Questions and Answers

Q:no of pages

A:270

Nihar Khandelwal

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