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Also available as:eBook - Rs. 263
The Tipping Point: How Little Things Can Make A Big Difference is a book that explores how understanding the nature of social epidemics helps in comprehending the sociological changes in one’s life.
Summary Of The Book
Malcolm Gladwell, the world renowned journalist and author, examines the social epidemics surrounding the lives of common men and offers a fresh perspective on the world. The Tipping Point: How Little Things Can Make A Big Difference is a book that talks about change and helps the reader understand why changes happen so unexpectedly and quickly. Drawing inspiration from sociology, psychology, and epidemiology, the book offers an intellectual adventure story that is loaded with examples from the different worlds of fashion, media, business, and even education.
Gladwell defines the three fundamentals that can be applied to social epidemics such as rumors and trends. The bases of his theories are three key points which are The Power of Context, The Stickiness Factor, and The Law of the Few. He makes use of several case studies like the story of the Hush Puppies and the decreasing crime rate in New York City, to prove his point.
Tipping point is that magical moment of time when a trend, social behavior, or an idea crosses a threshold and spreads like fire, just like an epidemic. He argues that just the way a sick person can initiate an epidemic of the flu, similarly messages, products, behavior, and ideas can spread like infectious diseases. The book deals with certain specific situations where the concept of tipping point was used and the author explains how this concept can help people solve the numerous problems they encounter in their everyday life.
He examines a variety of events and situations such as direct mail, fashion trends, children’s television, and smoking to explain how a social epidemic and be started and sustained. He draws parallels between the behavior and volatility of human sociological problems and epidemics. Gladwell emphasizes the fact that right intervention at the right time is most crucial and on the other hand years of efforts at an intervention may turn out to be futile if not applied at the right time.
First published in 2000 by Little Brown, The Tipping Point: How Little Things Can Make A Big Difference sold 1.7 million copies in the first six years. An internationally-acclaimed bestseller, it uses the tipping point phenomenon to help people throughout the world change the way they think about trading products and spreading ideas.
About Malcolm Gladwell
Malcolm Gladwell is an award-winning bestselling author, speaker, and journalist.
His other published books include Outliers: The Story of Success, Blink: The Power of Thinking Without Thinking, and What The Dog Saw: And Other Adventures.
Born on 3rd September 1963, Malcolm Gladwell attended the University of Toronto's Trinity College to complete his bachelor’s degree in history. He started his career in journalism with The American Spectator. A British-Canadian journalist, he was awarded the Order of Canada in 2011. Four of his books have been on the New York Times Bestsellers list. Gladwell has been awarded two honorary degrees by the University of Toronto and the University of Waterloo.
|Publisher||Little, Brown Book Group|
|Number of Pages||288 Pages|
|Height||7.76 Inches (US)|
|Width||0.75 Inches (US)|
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Dec 26, 2014
The Tipping Point
May 9, 2014
Apr 5, 2014
The tipping point
Mar 23, 2014
A fascinating read
Feb 18, 2014
May 5, 2012
PRETTY FACTFULLI guess all Malcolm Gladwell's are full of facts. This guy has really done his home work. Non-Fiction has to be backed up by solid real examples and this book is full of that. (TIP: read the book at one go, reading it with intervals is not recommended, as you may forget the previous points). You really need to LEARN this book, ITS EXCITING SCIENCE!!
Feb 7, 2012
Some facts are pretty goodGladwell wrote a decent book. He gave very good reasons for some incidents in past why they tipped but when it comes to give solution of some problems today, he didnt mention any valid points. Its a worth to read for extensive readers but if you read rarely then this is not a book to read.
Jan 12, 2014
One point bookWell researched and presented book, the entirety of which is devoted to proving and expanding upon the central premise - that something achieves high visibility, or goes viral, only because of a small segment of highly social, well-connected, people. That's it. The rest of the book is devoted to explaining and proving that one statement, without bringing forth any new ideas. If the central theme interests you, it's a highly recommended book. If you're looking for a collection of ideas or broad ranging exploration, than the blurb on the product page is sufficient.
Mar 15, 2013
Excellent Book an Absolute Eye OpenerI would recommend this book to every one who is interested in understanding the dynamics of life. Its not just the business but the perception of a person about a situation which has to be changed. How can a small drop create an avalanche? This book explains how little changes and small incidents end up changing the world for good or better.
Jun 7, 2012
VERY LOGICAL,SMART BOOK"The world - much as we want to does not accord to our intuition".the book talks about how a little cue in the right direction is a far smarter and superior way than looking for comprehensive,dogged sollutons to problems.why is it that some things go over the roof,stick,become contagious? this book gives very pragmatic,logical explainations by incorporating examples from all walks of life. enjoy reading!
May 22, 2012
Takes you behind the scenes of how events become phenomenas. A very good read.Its a very good book but be warned its not everybody's cup of tea. You'll enjoy it immensely though if you by nature are curious and enjoy fresh ways of looking at things. In my opinion its a must read for college students and marketing professionals & enthusiasts.
Apr 18, 2012
A good start but gets lost midwayThe book starts with some really thought provoking concepts like the law of stickiness , connectors , mavens etc However, some of the exmaples stated were unable to supplement the concepts well.
Dec 26, 2014
The Tipping PointAs the name indicates,small changes or incidents can become significant enough to cause a larger, more important change.A must for understanding life and attaining a bit of wisdom.
May 9, 2014
ExplicitThe novelist has justified the tagline “how little things can make a big difference” in a very articulate way. The reader is able to understand the recondite subjects of how a wonted phenomena turns into an epidemic reaching the so called Tipping Point. The writer has provided an explicit knowledge of the 80/20 rules as well as the 150 rule which are the basis of modern management philosophy.
Apr 5, 2014
The tipping pointGreat read- it was a journey outside in- a must read. How you apply and relate is totally your perspective to things. The next best to The Icarus Deception. Will look forward to reading it again!