Its a very good book but be warned its not everybody's cup of tea. You'll enjoy it immensely though if you by nature are curious and enjoy fresh ways of looking at things. In my opinion its a must read for college students and marketing professionals & enthusiasts.

Well researched and presented book, the entirety of which is devoted to proving and expanding upon the central premise - that something achieves high visibility, or goes viral, only because of a small segment of highly social, well-connected, people. That's it. The rest of the book is devoted to explaining and proving that one statement, without bringing forth any new ideas. If the central theme interests you, it's a highly recommended book. If you're looking for a collection of ideas or broa...

"The world - much as we want to does not accord to our intuition".the book talks about how a little cue in the right direction is a far smarter and superior way than looking for comprehensive,dogged sollutons to problems.why is it that some things go over the roof,stick,become contagious? this book gives very pragmatic,logical explainations by incorporating examples from all walks of life. enjoy reading!

Insightful and thought provoking.
I loved reading it. It caught my attention. And it was very intresting book.
I have read every book by this author and the moeny was well spent.

The novelist has justified the tagline “how little things can make a big difference” in a very articulate way. The reader is able to understand the recondite subjects of how a wonted phenomena turns into an epidemic reaching the so called Tipping Point. The writer has provided an explicit knowledge of the 80/20 rules as well as the 150 rule which are the basis of modern management philosophy.

Some of the facts in the text are startling as well as fascinating which could be discussed for days...

I have read all books by the author - The Tipping Point, Blink, Outliers, What the Dog Saw and the recently published David and Goliath. All books are very interesting and eminently readable. In fact, I would also recommend his highly intelligent talks available on TED and YouTube.

This is one of the best books I have read, and is really awesome. This tells about the critical point in an evolving situation that leads to a new and irreversible development. Something that gives an insight of every day, that change the course of a persons life, society as well as nations.

I would recommend everyone to read it at least once, and have it into their bookshelf permanently.

Malcolm has given his best in this book. A writer's first book says a lot about him.. And this book well establishes Malcolm as one of the best contemporary non-fiction writers in the world..

This book is a must read for persons in mass media, advertising, market research and marketing. For others also, there are some amazing ideas, facts and views for those who like to know 'how this world works' .
It is certainly a good buy for me

This book critically reviewed the famous stories along with great examples. Caught in a new perspectives