“todd anderson”

The Adobe Developer Library Guide for Rich Internet Application Developers The best way to showcase a powerful technology is to demonstrate its real-world effects, and that's exactly what this Cookbook does with Adobe Flex 3. Wide-ranging and highly practica... More

In this book, the world's leading Flex 2 development professionals show off more than 200 real-world exercises for developing rich, interactive Web sites with Adobe Flex 2.The best way to show off a powerful new technology is to demonstrate real-world results with it, and that's exactly what Adobe a... More

Most abstract algebra texts begin with groups, then proceed to rings and fields. While groups are the logically simplest of the structures, the motivation for studying groups can be somewhat lost on students approaching abstract algebra for the first time. To engage and motivate them, starting with ... More

In line with students' current career goals, Personal Selling focuses exclusively on professional business-to-business selling rather than retail selling. Early introduction of the Personal Selling Process (PSP) engages students from the beginning, with tools for converting prospects into customers.... More

Book DescriptionASW's Introduction to Management Science: A Quantitative Approach to Decision Making provides thorough, application-oriented coverage in a very readable writing style. This is the leading text on the market. Simply put, it's a classic! The problem-scenario approach introduces quantit... More

This revision of QUANTITATIVE METHODS FOR BUSINESS provides students with a conceptual understanding of the role that quantitative methods play in the decision-making process. This text describes the many quantitative methods that have been developed over the years, explains how they work, and shows... More