Tourism Marketing

Evolution of the concept of tourism marketing can be associated with the various business and social changes, which have occurred sicne the introduction of industrialisation. This book on tourism marketing is designed as a reference-cum-text for students, teachers and professionals.
About Author :
M.A. Khan, MBA is a business consultant by profession having staunch inclination toward academic activities. Has contributed many papers and articles in professional journals of repute. This book is his major published work.
Contents :
Preface Introduction Tourism through the Ages Evolution and Development Scope and Sphere The Components The Promotion Tourism Product Information Series Indian Market Element of Distribution Exhibitions and fairs Business Routine The Automation Evolution of Demand Exercises Appendices Bibliography