Book: Toy Monster: The Big, Bad World Of Mattel This book will be an exhaustively researched look at the toy industry, using Mattel as the center piece. The author will examine today's toy recalls, from China, Mexico, etc, and the impact on the American consumer and international trade relations. The book also looks back at Mattel's history from the creation of Barbie, along with other toys now brand names throughout the world, and finds a long history of cover-up and scandal within the company. Given the highly competitive nature of the toy business, there is industrial espionage and sabotage as well.
Details of Book: Toy Monster: The Big, Bad World Of Mattel Book: Toy Monster: The Big, Bad World Of Mattel
Author: Jerry Oppenheimer
ISBN: 0470371269
ISBN-13: 9780470371268
, 978-0470371268
Binding: Hardcover
Publishing Date: 2009/02/24
Publisher: John Wiley & Sons Inc
Number of Pages: 280
Language: English