Transnational Media And Contoured Markets: Redefining Asian Television And Advertising

"A well-documented model of the mosaic of factors shaping the applications and implications of transnational satellite television in Asia. His survey of the very extensive literature relevant to the issue is comprehensive, systematic and perceptive." ???William H. Melody, Delft University of Technology "Both the macro and micro contexts of this important global phenomenon are captured in a highly comprehensible manner with well-constructed arguments and evidence to back them up." ???Arvind Singhal, Professor and Presidential Research Scholar, Ohio University At the beginning of the 21st century, media and communications technologies are converging at an unprecedented pace worldwide. In a post???Cold War world increasingly polarizing into information-rich and information-poor nations, the rapid spread of satellite and cable television has triggered a vigorous debate on globalization. This book brings an interdisciplinary perspective to bear on an understanding of the transformation of the media and advertising industries in Asia since the early 1990s. Analyzing change in regional markets in South, South-East, and North-East Asia, and using case studies of television channels such as StarTV, the author argues that the globalization of the media and advertising industries in developing countries can only be understood within the larger context of economic, political, social, and cultural processes in regions, nation-states, and transborder ethnic communities. Additionally, this book highlights the socio-ethical consequences of media globalization for the developing world, as well as for the media and cultural industries. A recurrent theme is 'glocalization'???globalization via localcontextualization???which makes transnational media in Asia a synergistic blend of East and West. A companion volume to Imagi-Nations and Borderless Television: Media, Culture and Politics Across Asia (Sage 2005) by the same author, this transnational and interdisciplinary book will be welcomed by a broad readership ranging from communication and media studies to multinational business, policy makers and NGOs.