Trout On Strategy

Instrumental in developing the vital approach to marketing known as "positioning," Jack Trout is responsible for some of the freshest ideas to be introduced into marketing and strategic thinking in the last decade. He speaks to hundreds of thousands of business people each year around the world. This book is the perfect complement to his enormously popular seminar series. Trout takes the best ideas from his groundbreaking body of work (including Positioning, Marketing Warfare, The New Positioning and presents them for today’s time-starved, “sound bite” generation of business people, adding relevance for today’s business problems. Trout On Strategy is not a compilation or a condensation of the original books, rather it is a completely new book written by Jack Trout himself which “connects the dots” of his major works and makes his ideas relevant to the biggest issues facing business today. Each chapter will examine a different issue (survival, perception, differentiation, etc), and use concepts that Jack has written about before - but never pulled together in this concise and easy-to-digest fashion.