Book: Ultimate Book Of Business Brands: Insights From The World's 50 Greatest Brands (the Ultimate Series) featuring:
American Express - Apple - Barbie - Benetton - Budweiser - Coca-Cola - Disney - Federal Express - The Gap - General Electric - Gillette - Goodyear - Guinness - HA agen-Dazs - Harley-Davidson -Harvard Business School - Heineken - Heinz - Hertz - Hewlett-Packard - Holiday Inn - Hoover - IBM - Ikea Intel - Kellogg's - Kodak - Lego - Levi-Strauss - Marlboro - Mars - McDonald's - McKinsey & Co - Mercedes-Benz - Microsoft - NescafA(c) - Nike - Red Cross - Reuters - Rolls-Royce - Sears Roebuck - Sony - Starbucks - Swatch - Toyota - Virgin - Wal-Mart - Wrigley's - Xerox - Yamaha
The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how these winning brands have been created and sustained.
Details of Book: Ultimate Book Of Business Brands: Insights From The World's 50 Greatest Brands (the Ultimate Series) Book: Ultimate Book Of Business Brands: Insights From The World's 50 Greatest Brands (the Ultimate Series)
Author: Des Dearlove, Stuart Crainer
ISBN: 1841124397
ISBN-13: 9781841124391
, 978-1841124391
Binding: Paperback
Publishing Date: 2003-01-13
Publisher: Capstone Publishing
Number of Pages: 246
Language: English