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The Ultimate Question 2.0 (English) Revised and expanded ed Edition

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Language: English
Length: 290 Pages
Publisher: Harvard Business School Press
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The Ultimate Question 2.0 (English) Revised and expanded ed Edition (Hardcover) Price: Rs.1199

The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World is a bestselling business book by Fred Reichheld and Rob Markey. The book explains how business growth can be achieved by sustainable profits which are in turn reaped from delivering a product or a service that will win over customer loyalty. According to the authors, this would be the best path towards achieving significant business growth. The book further discusses ‘The Golden Rule’, which involves treating others like you would want to be treated yourself. The book details the Net Promoter System approach, which is based on achieving 'good profits' as opposed to 'bad profits'. ‘Good Profits’ are ones that benefit the customer as opposed to ones that are gained by exploiting them. This, according to the authors, would ensure customer loyalty and positive feedback.

Fred Reichheld is an American business strategist and author, advocating the ‘loyalty business model’. Born in 1952 in Cleveland, he completed his B.A. from Harvard College and his M.B.A. from Harvard Business School. He is a Fellow of the management consultancy, Bain and Company. Apart from writing many articles for leading business journals, he has authored many books including The Loyalty Effect, The Ultimate Question: Driving Good Profits and True Growth, and Loyalty Rules! Rob Markey is a director and partner in Bain & Company’s New York branch. He completed his B.A. from Brown University majoring in Economics and his M.B.A. from Harvard Business School. He has published many articles in leading journals and publications on various topics such as customer loyalty, product development, and service strategies.

Specifications of The Ultimate Question 2.0 (English) Revised and expanded ed Edition (Hardcover)

Contributors
Author Reichheld Markey
Author Info
Fred Reichheld is a Fellow at Bain & Company. He is the bestselling author of The Loyalty Effect, published by Harvard Business Review Press, as well as numerous articles published in Harvard Business Review. Rob Markey is a partner and director in Bain & Company’s New York office and head of the firm’s global Customer Strategy and Marketing practice.
Book Details
Publisher Harvard Business School Press
Imprint Harvard Business Review Press
Publication Year 2011 September
ISBN-13 9781422173350
ISBN-10 1422173356
Language English
Edition Revised and expanded ed
Binding Hardcover
Number of Pages 290 Pages
Dimensions
Width 1 inch
Height 9.4 inch
Depth 0.98 inch
Weight 1.15 Pounds (US)
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★★★★★
★★★★★
Amit
31 Dec 2013
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The book is too good and informative..

The book is good for the understanding the positive customer behavior and how it helps to increase the profitability..

The delivery of the flip kart is good as always..

They really takes care of the customer's need and this book exactly depicts how you should own the good profit by understanding the golden rule of servicing..

Very good..

0 of 0 users found this review helpful.
    Book: The Ultimate Question 2.0 (English) Revised and expanded ed Edition by Reichheld Markey
    ISBN Number: 1422173356, 9781422173350, 978-1422173350

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