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Ultimate Question 2.0

(Hardcover)
Hardcover
Publisher: Harvard University Press
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Key Features of Ultimate Question 2.0

  • Author: Markey, Reichheld
  • Publisher: Harvard University Press

Ultimate Question 2.0 (Hardcover) Price: Rs. 1,245

The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World is a bestselling business book by Fred Reichheld and Rob Markey. The book explains how business growth can be achieved by sustainable profits which are in turn reaped from delivering a product or a service that will win over customer loyalty. According to the authors, this would be the best path towards achieving significant business growth. The book further discusses ‘The Golden Rule’, which involves treating others like you would want to be treated yourself. The book details the Net Promoter System approach, which is based on achieving 'good profits' as opposed to 'bad profits'. ‘Good Profits’ are ones that benefit the customer as opposed to ones that are gained by exploiting them. This, according to the authors, would ensure customer loyalty and positive feedback.

Fred Reichheld is an American business strategist and author, advocating the ‘loyalty business model’. Born in 1952 in Cleveland, he completed his B.A. from Harvard College and his M.B.A. from Harvard Business School. He is a Fellow of the management consultancy, Bain and Company. Apart from writing many articles for leading business journals, he has authored many books including The Loyalty Effect, The Ultimate Question: Driving Good Profits and True Growth, and Loyalty Rules! Rob Markey is a director and partner in Bain & Company’s New York branch. He completed his B.A. from Brown University majoring in Economics and his M.B.A. from Harvard Business School. He has published many articles in leading journals and publications on various topics such as customer loyalty, product development, and service strategies.

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Specifications of Ultimate Question 2.0 (Hardcover)

Book Details
Publisher Harvard University Press
ISBN-10 1422173356
Publication Year 2011
ISBN-13 9781422173350
Binding Hardcover
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Reviews of Ultimate Question 2.0 (Hardcover)

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★★★★★
★★★★★

Amit

Dec 31, 2013

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The book is too good and informative..

The book is good for the understanding the positive customer behavior and how it helps to increase the profitability..

The delivery of the flip kart is good as always..

They really takes care of the customer's need and this book exactly depicts how you should own the good profit by understanding the golden rule of servicing..

Very good..
 

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