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Value Merchants: Demonstrating And Documenting Superior Value In Business Markets
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Publisher: Harvard Business School Publis
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Book: Value Merchants: Demonstrating And Documenting Superior Value In Business Markets
Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to win a deal that he would have closed anyway at the higher price.
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Details of Book: Value Merchants: Demonstrating And Documenting Superior Value In Business Markets Book: Value Merchants: Demonstrating And Documenting Superior Value In Business Markets
Author: Anderson James C. Jr., Nirmalya Kumar, James A. Narus
ISBN:
ISBN-13:
Binding: Hardcover
Publishing Date: 2007/11/05
Publisher: Harvard Business School Publis
Number of Pages: 219
Language: English
Author: Anderson James C. Jr., Nirmalya Kumar, James A. Narus
ISBN:
1422103358
ISBN-13:
9781422103357
,978-1422103357
Binding: Hardcover
Publishing Date: 2007/11/05
Publisher: Harvard Business School Publis
Number of Pages: 219
Language: English
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2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.
Order now at 32% Discount
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Book: Value Merchants: Demonstrating And Documenting Superior Value In Business Markets by Anderson James C. Jr., Nirmalya Kumar, James A. Narus
ISBN Number: 1422103358, 9781422103357, 978-1422103357