“vijay govindarajan”

Building a New Business within a Profitable Old One Even world-class companies, with powerful and proven business models, eventually discover limits to growth. That's what makes emerging high-growth industries so attractive. Although they lack a proven formula for making a profit, these industries r... More

The Quest for Global Dominance is well-regarded as the leading book on global strategy for practitioners and students alike. It reflects leading-edge thinking on the subject of creating and exploiting global presence and offers logic-driven conceptual frameworks that are actionable and have been dev... More

In "The Many Facets of Leadership," more than 40 top leadership experts share their insights on every aspect of leadership in the 21st century. This book brings together new ideas and techniques for leading change, promoting learning and innovation, handling complexity and crisis, overcoming blind s... More

Praise for The Quest for Global Dominance "The best source of insight available for executives to win in the face of global competition."--Philip Anderson, Alumni Fund Chaired Professor, INSEAD "A must-read for executives who expect to harness the accelerating trend of globalization."--Alexander M. ... More

M. GOVINDARAJAN, is Assistant Professor, Department of Mechanical Engineering, Anna University, Chennai. S. NATARAJAN, is Professor, Department of Mechanical Engineering, Anna University, Chennai. V.S. SENTHILKUMAR is a Teaching Research Associate in Mechanical Engineering, Anna University, Chen... More

The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competenc... More