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VIRTUAL WORDS: HB

Hardcover
Language: English
Length: 0 Pages
Publisher: OXFORD UNIVERSITY PRESS-NEW DELHI
Rs. 465
Rs. 460
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VIRTUAL WORDS: HB (Hardcover) Price: Rs.460

The technological realm provides an unusually active laboratory not only for new ideas and products but also for the remarkable linguistic innovations that accompany and describe them. How else would words like qubit (a unit of quantum information), crowdsourcing (outsourcing to the masses), or in vitro meat (chicken and beef grown in an industrial vat) enter our language?

In Virtual Words: Language on the Edge of Science and Technology, Jonathon Keats, author of Wired Magazine's monthly Jargon Watch column, investigates the interplay between words and ideas in our fast-paced tech-driven use-it-or-lose-it society. In 28 illuminating short essays, Keats examines how such words get coined, what relationship they have to their subject matter, and why some, like blog, succeed while others, like flog, fail. Divided into broad categories--such as commentary, promotion, and slang, in addition to scientific and technological neologisms--chapters each consider one exemplary word, its definition, origin, context, and significance. Examples range from microbiome (the collective genome of all microbes hosted by the human body) and unparticle (a form of matter lacking definite mass) to gene foundry (a laboratory where artificial life forms are assembled) and singularity (a hypothetical future moment when technology transforms the whole universe into a sentient supercomputer). Together these words provide not only a survey of technological invention and its consequences, but also a fascinating glimpse of novel language as it comes into being.

No one knows this emerging lexical terrain better than Jonathon Keats. In writing that is as inventive and engaging as the language it describes, Virtual Words offers endless delights for word-lovers, technophiles, and anyone intrigued by the essential human obsession with naming.

Specifications of VIRTUAL WORDS: HB (Hardcover)

Contributors
Author JONATHON KEATS
Book Details
Publisher OXFORD UNIVERSITY PRESS-NEW DELHI
Imprint Oxford University Press Inc
Publication Year 2010
ISBN-13 9780195398540
ISBN-10 0195398548
Language English
Binding Hardcover
Number of Pages 0 Pages
Dimensions
Width 5.70 inch
Height 0.90 inch
Depth 18.4 inch
Weight 340 g
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    Book: VIRTUAL WORDS: HB by JONATHON KEATS
    ISBN Number: 0195398548, 9780195398540, 978-0195398540

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