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Visual Merchandising

(Paperback)
by 

Swati Bhalla

,

Anuraag Singhal

Publisher: Tata Mcgraw Hill Education Private Limited (2009)
Price:
Rs. 450
(Prices are inclusive of all taxes)
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Book Summary of Visual Merchandising

This book is aimed at presenting a complete picture in terms of how the Visual Merchandising function is performed in the retailing industry. Written in the Indian context, it emphasizes the point that VM is more than ju

Key Features
  • Discussion on 'Display Methods'
  • Case Studies on `window display?
  • Discussion on Indian Display Standards
  • Quality Management in VM
  • Standard Operating Procedures (SOP)
  • Display resource guide for the benefit of readers

Table Of Contents
Part One: Understanding Retail and Visual Merchandising
    • Chapter 1. Introduction to Retail
    • Chapter 2. The World of Visual Merchandising
    • Chapter 3. Image Mix
Part Two: Display Basics
    • Chapter 4. Store Exteriors & Interiors
    • Chapter 5. All I Do Can Sell: AIDCS
    • Chapter 6. The Basics of Visual Merchandising
Part Three: Store Planning and Fixtures
    • Chapter 7. Store Planning Fixtures
    • Chapter 8. Circulation Plan
    • Chapter 9. Planograms
Part Four: Merchandise Presentation, Window Display and Other Important Tools
    • Chapter 10. Merchandise Presentation
    • Chapter 11. Window Displays
    • Chapter 12. Visual Merchandising- Hands-on
Part Five: Experiential Retail
    • Chapter 13. Experiential Retail
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Details of Book: Visual Merchandising

Book: Visual Merchandising
Author: Swati Bhalla, Anuraag Singhal
ISBN:

0070153213

ISBN-13:

9780070153219

,

978-0070153219

Binding: Paperback
Publishing Date: 2009
Publisher: Tata Mcgraw Hill Education Private Limited
Edition: 1stEdition
Number of Pages: 256
Language: English
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    Book: Visual Merchandising by Swati Bhalla, Anuraag Singhal
    ISBN Number: 0070153213, 9780070153219, 978-0070153219
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