Visual Merchandising (Paperback)

This book is aimed at presenting a complete picture in terms of how the 'Visual Merchandising'(VM) function is performed in the retailing industry. Written in the Indian context, it emphasies the point that VM is more than just a 'creative' or'display' job. Rather, it is an important tool in the science of retailing.
Key Features:

Discussion on 'Display Methods' Case Studies on'window display' Discussion on Indian Display Standards Quality Management in VM Standard Operating Procedures (SOP) Display resource guide for the benefit of readers
About the Author:

Swati Bhalla
Studio Atomium & Visiting Faculty

Anuraag Singhal
Studio Atomium & Visiting Faculty
Table of Content:


PART I: UNDERSTANDING RETAIL AND VISUAL MERCHANDISING


Chapter 1 Introduction to Retail
Chapter 2 The World of Visual Merchandising
Chapter 3 Image Mix


PART II: DISPLAY BASICS


Chapter 4 Store Exteriors & Interiors
Chapter 5 All I Do Can Sell: AIDCS
Chapter 6 The Basics of Visual Merchandising


PART III: STORE PLANNING AND FIXTURES


Chapter 7 Store Planning Fixtures
Chapter 8 Circulation Plan
Chapter 9 Plano grams


PART IV: MERCHANDISE PRESENTATION, WINDOW DISPLAY AND OTHER IMPORTANT TOOLS


Chapter 10 Merchandise Presentation
Chapter 11 Window Displays
Chapter 12 Visual Merchandising- Hands-on


PART V: EXPERIENTIAL RETAIL


Chapter 13 Experiential Retail