Details of Book: War In The Boardroom: Why Left-brain Management And Right-brain Marketing Don't See Eye-to-eye -- And What To Do About It Book: War In The Boardroom: Why Left-brain Management And Right-brain Marketing Don't See Eye-to-eye -- And What To Do About It
Author: Al Ries, Laura Ries
ISBN: 0061669199
ISBN-13: 9780061669194
, 978-0061669194
Binding: Hardcover
Publishing Date: 2009/03/01
Publisher: Harperbusiness
Number of Pages: 272
Language: English