Web Analytics Pap/Cdr Edition  (English, Paperback, Kaushik Avinash)

Websites were initially thought of as a sort of additional, optional investment by companies, something that they could point their potential customers to, as a sort of virtual brochure and as a basic introduction to their products and services.

Then, websites became advertising tools that could let more consumers know about the business and its potential uses to the visitors. That was the point when companies started measuring their web traffic.

Now, websites have become an indispensable part of running a business, and even corner stores and little book shops have them. As websites become more complicated and provide more services to customers rather than just acting as an e-brochure for a company, analyzing a site's performance is becoming increasingly vital. Web Analytics: An Hour A Day provides a detailed look at the concepts and techniques used in the analysis of website performance.

In today’s world, it is not just about how many people visit the website. Every aspect of the website's traffic is analyzed. The pages that users land on, sales resulting from web visits, the demographics of website visitors, and a lot more can be gleaned from analyzing web traffic.

There are a lot of tools and techniques that can be employed in doing this and Web Analytics: An Hour A Day covers them all, from the fundamentals to the advanced concepts. The author first introduces the basic concepts of web analytics, and then takes the readers deep into the subject over the rest of the book.

The first five chapters concentrate on explaining the basic principles, concepts, and techniques of web analytics to the reader. These are web analytics - present and future, data collection - importance and options, overview of qualitative analysis, critical components of a successful web analytics strategy, and web analytics fundamentals.

Web Analytics: An Hour A Day then plunges deep into the subject, covering actual plans and strategies for implementing a successful web analytics system. The coverage in this section is broken down into chunks of information that can be learnt over regular periods of one month.
The author takes the reader on a deep journey into the core web analytical concepts for the first month, then shows them how to jump-start their web data analysis. The next two chapters cover search analytics and measuring email and multichannel marketing.

The author then shows the reader how to shift the power to the customers and receive significant results. He also explains the three secrets behind making web analytics actionable, and discusses competitive intelligence and web 20 analysis.

Avinash Kaushik devotes the next chapter to shattering a few myths associated with web analytics. He goes into the advanced concepts in web analytics to turbocharge a website's performance analysis. The final chapter of Web Analytics: An Hour A Day discusses strategies for designing a great web analytics system.

About the Author
Avinash Kaushik is an experienced web analytics consultant.His book, Web Analytics: An Hour A Day, has become a popular reference manual for web analytics professionals.

Kaushik was the Director of Web Research and Analysis at Intuit. He is currently an independent web analytics consultant and also the Analytics Evangelist for Google. Kaushik is a frequent speaker at conferences like Ad-Tech and Emetrics Summits. He maintains a popular tech blog titled Occam's Razor.