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Web Analytics (English) PAP/CDR Edition

(Paperback)
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Paperback
Language: English
Length: 443 pages
Publisher: John Wiley & Sons Inc

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Web Analytics (English) PAP/CDR Edition (Paperback) Price: Rs. 1,334

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

About the Author

Avinash Kaushik is the author of the highly rated web analytics blog Occam\'s Razor (www.kaushik.net/avinash). He is an independent consultant and currently the Analytics Evangelist for Google. Prior to that he was the Director of Web Research & Analytics for Intuit, where he was responsible for the business, technical, and strategic elements of the analytics platform that supported more than 70 Intuit websites. Avinash is a frequent speaker at such conferences as Emetrics Summits and Ad-Tech, and he is often quoted in the media as a web metrics expert.
Avinash is donating all proceeds from this book to two charities, The Smile Train and Doctors Without Borders.

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Specifications of Web Analytics (English) PAP/CDR Edition (Paperback)

Book Details
Publisher John Wiley & Sons Inc
ISBN-10 0470130652
Edition PAP/CDR
Number of Pages 443 Pages
Publication Year 2007 June
Language English
ISBN-13 9780470130650
Binding Paperback
Dimensions
Weight 748 g
Height 9.25 inch
Width 7.51 inch
Depth 27.68 inch
Contributors
Author Info
Avinash Kaushik is the author of the highly rated web analytics blog Occam\'s Razor (www.kaushik.net/avinash). He is an independent consultant and currently the Analytics Evangelist for Google. Prior to that he was the Director of Web Research & Analytics for Intuit, where he was responsible for the business, technical, and strategic elements of the analytics platform that supported more than 70 Intuit websites. Avinash is a frequent speaker at such conferences as Emetrics Summits and Ad-Tech, and he is often quoted in the media as a web metrics expert.
Avinash is donating all proceeds from this book to two charities, The Smile Train and Doctors Without Borders.
Author Avinash Kaushik
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Outstanding book.Must read. It helps to understand web analytics.Only problem is that it is in web library.To read the book I need internet as offline download link is not working.
 

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