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Web Analytics (English)

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Language: English
Length: 443 Pages
Publisher: John Wiley & Sons Inc
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Web Analytics (English) (Paperback) Price: Rs.1334

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

About the Author

Avinash Kaushik is the author of the highly rated web analytics blog Occam\'s Razor (www.kaushik.net/avinash). He is an independent consultant and currently the Analytics Evangelist for Google. Prior to that he was the Director of Web Research & Analytics for Intuit, where he was responsible for the business, technical, and strategic elements of the analytics platform that supported more than 70 Intuit websites. Avinash is a frequent speaker at such conferences as Emetrics Summits and Ad-Tech, and he is often quoted in the media as a web metrics expert.
Avinash is donating all proceeds from this book to two charities, The Smile Train and Doctors Without Borders.

Specifications of Web Analytics (English) (Paperback)

Contributors
Author Avinash Kaushik
Author Info
Avinash Kaushik is the author of the highly rated web analytics blog Occam\'s Razor (www.kaushik.net/avinash). He is an independent consultant and currently the Analytics Evangelist for Google. Prior to that he was the Director of Web Research & Analytics for Intuit, where he was responsible for the business, technical, and strategic elements of the analytics platform that supported more than 70 Intuit websites. Avinash is a frequent speaker at such conferences as Emetrics Summits and Ad-Tech, and he is often quoted in the media as a web metrics expert.
Avinash is donating all proceeds from this book to two charities, The Smile Train and Doctors Without Borders.
Book Details
Publisher John Wiley & Sons Inc
Publication Year 2007 June
ISBN-13 9780470130650
ISBN-10 0470130652
Language English
Edition PAP/CDR
Binding Paperback
Number of Pages 443 Pages
Dimensions
Width 7.42 inch
Height 1.06 inch
Depth 27.68 inch
Weight 748 g
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Book Reviews of Web Analytics (English)

TOP REVIEWS View All Top Reviews (4)

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★★★★★
★★★★★
Srinivasan S
30 Jan 2012
first to review
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certified buyer
Pathetic Print quality...do not buy the paperback edition

I am still in the process of judging the content and hence this review is more about the quality of the book.

The print quality is pathetic as well as the paper quality. I could see thru the contents on the other side of the page making it less readable. There are some pages where the print is smudged and the text is completely unreadable.

It looks like the publisher had used a 'kerosene' based photocopier to print the book. This is the kind of print that you will get it from the roadside for about Rs.100. This is a complete disgrace to the author and for flipkart to sell such books from...
()

I am still in the process of judging the content and hence this review is more about the quality of the book.

The print quality is pathetic as well as the paper quality. I could see thru the contents on the other side of the page making it less readable. There are some pages where the print is smudged and the text is completely unreadable.

It looks like the publisher had used a 'kerosene' based photocopier to print the book. This is the kind of print that you will get it from the roadside for about Rs.100. This is a complete disgrace to the author and for flipkart to sell such books from...
I am still in the process of judging the content and hence this review is more about the quality of the book.

The print quality is pathetic as well as the paper quality. I could see thru the contents on the other side of the page making it less readable. There are some pages where the print is smudged and the text is completely unreadable.

It looks like the publisher had used a 'kerosene' based photocopier to print the book. This is the kind of print that you will get it from the roadside for about Rs.100. This is a complete disgrace to the author and for flipkart to sell such books from this publisher (WILEY India)

I really wish that i could return this book back to flipkart(had i not written my name and date, which is a practice i do as soon as i get any book)

If there is way to indicate half star, then i would love it give it only half star.

2 of 3 users found this review helpful.
★★★★★
★★★★★
reader
12 Sep 2014
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certified buyer
access of the book

Outstanding book.Must read. It helps to understand web analytics.Only problem is that it is in web library.To read the book I need internet as offline download link is not working.

0 of 0 users found this review helpful.
★★★★★
★★★★★
rakesh sukumar
25 Feb 2014
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certified buyer
Wonderful Book, Just okay quality of the pages

This is a gem of a book for anyone who wants to learn web analytics from basics... but the quality of this particular edition is not upto the mark. But definitely worth the amount. If you are particular about the feel of the book you are reading, i would suggest you to buy the costlier one..

0 of 0 users found this review helpful.
★★★★★
★★★★★
Prasad Ajinkya
19 Dec 2012
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certified buyer
Excellent book!

This book is a must for all those who are even a bit serious about having a website or want to get into a career in digital marketing (webmasters are also welcome). Avinash works his way in explaining how to interpret Google Analytics and understand which metrics to track. The newbie will find this book as one of the basics, the expert will find this book very insightful.

0 of 0 users found this review helpful.
    Book: Web Analytics (English) by Avinash Kaushik
    ISBN Number: 0470130652, 9780470130650, 978-0470130650

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