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Web Analytics (English, Paperback, Kaushik Avinash)
3.3
3 Ratings & 3 Reviews₹2,200
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Highlights
- Language: English
- Binding: Paperback
- Publisher: John Wiley and Sons Ltd
- Genre: Computers
- ISBN: 9780470130650, 0470130652
- Edition: PAP/CDR, 2007
- Pages: 480
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Description
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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Ratings & Reviews
3.3
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3 Ratings &
3 Reviews
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4
Wonderful Book, Just okay quality of the pages
This is a gem of a book for anyone who wants to learn web analytics from basics... but the quality of this particular edition is not upto the mark. But definitely worth the amount. If you are particular about the feel of the book you are reading, i would suggest you to buy the costlier one..
READ MORErakesh sukumar
Certified Buyer, Bangalore
Feb, 2014
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5
Excellent book!
This book is a must for all those who are even a bit serious about having a website or want to get into a career in digital marketing (webmasters are also welcome). Avinash works his way in explaining how to interpret Google Analytics and understand which metrics to track. The newbie will find this book as one of the basics, the expert will find this book very insightful.
READ MOREPrasad Ajinkya
Certified Buyer
Dec, 2012
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Pathetic Print quality...do not buy the paperback edition
I am still in the process of judging the content and hence this review is more about the quality of the book.
The print quality is pathetic as well as the paper quality. I could see thru the contents on the other side of the page making it less readable. There are some pages where the print is smudged and the text is completely unreadable.
It looks like the publisher had used a 'kerosene' based photocopier to print the book. This is the kind of print that you will get it from the roadside f...
READ MOREThe print quality is pathetic as well as the paper quality. I could see thru the contents on the other side of the page making it less readable. There are some pages where the print is smudged and the text is completely unreadable.
It looks like the publisher had used a 'kerosene' based photocopier to print the book. This is the kind of print that you will get it from the roadside f...
Srinivasan S
Certified Buyer
Jan, 2012
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