Web Marketing

This book has written primarily with the undergraduate anddiploma-level student in mind. Each chapter follows a set structure that has been designed toencourage discussion and raise issues for consideration and research. At the endof the book there are additional notes and references to support stud... More

Written in how-to terms, 1001 Advertising Tips is a step-by-step guide to create advertising that sells. Using dozens of examples of advertising campaigns and marketing strategies, it offers you the insight, tools and techniques you need to market any product or service. - Eleven ways to make your a... More

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Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it?This is the definitive text on branding, distilling complex theories and principles behind this key marketing term i... More

Marketing and sales is all about ‘logical’ decision making and implementation. And Marketing Research is the aid to analyze, know, evaluate, and decide. It is an essential link between the marketer and the marketplace, and a basic part of any marketing and sales process. Marketing and sales with... More

The first comprehensive account of the explosion of mobile services (rich voice, internet, messaging, content). From multimedia messaging and camera phones to location-based services and mobile phone television, it tells the fascinating story of these products and services in the pioneering markets... More

Many organizations are embracing knowledge management as a source of strategic advantage. But already people are asking: "what comes next?" Likewise almost every large organization is heavily involved in e-commerce and turning their organizations into e-businesses. At the moment most e-commerce is f... More

Thinking about starting an e-business? Daunted by the dot-com shakeout? In this practical new guide to the perils and pitfalls and enormous opportunity-of e-business today, thye message is clear: Keep the faith, but keep your eyes wide open. Whether you're starting a new enterprise or changing your ... More

'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the fi... More

E-supply chain reveals how compaies can form the necessary business alliances to combine two of the most versatile and effective business tools of the new century : the power of supply chain and the Internet. The authors detail how the e-supply chain network evolves to become a global "value chain c... More

Quer's Administering SAP R/3: The SD-Sales and Distribution Module is a valuable reference tool for companies implementing SAP R/3's sales and distribution methodology and software. It focuses on the business and technical decisions that need to be made before, during, and after administration of th... More