Weird Ideas That Work: How To Build A Creative Company

(Paperback - 2007/05/15)
by

Robert I. Sutton

 (Author)
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Publisher: Simon & Schuster



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Book: Weird Ideas That Work: How To Build A Creative Company
Sutton is a sought after consultant, speaker and Stanford professor. This book brings together 11 of his proven, counter intuitive ideas that work, from hiring people that make employers squirm to encouraging projects likely to fail.

A breakthrough in management thinking, "weird ideas" can

help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional "and" weird.

Hire misfits

Pursue the impractical

Find happy people and encourage them to fight

Reward failure but punish inaction

Forget your own successes

These and other counterintuitive strategies will unlock ideas you never knew you had.

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Details of Book: Weird Ideas That Work: How To Build A Creative Company Book: Weird Ideas That Work: How To Build A Creative Company
Author: Robert I. Sutton
ISBN:

0743227883


ISBN-13:

9780743227889

,

978-0743227889


Binding: Paperback
Publishing Date: 2007/05/15
Publisher: Simon & Schuster
Number of Pages: 232
Language: English
2 States: The Story Of My Marriage by Chetan BhagatFourth book by the bestselling author Chetan Bhagat.
2 States is a story about Krish and Ananya. They are from two different states of India, deeply in love and want to get married. Of course, their parents don’t agree. To convert their love story into a love marriage, the couple have a tough battle in front of them.

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    Book: Weird Ideas That Work: How To Build A Creative Company by Robert I. Sutton
    ISBN Number: 0743227883, 9780743227889, 978-0743227889