“william a cohen”

"Dr. Cohen's book makes a siginificant contribution to the art of leadership … I recommend it to all interested in leadership." Admiral Elmo R. Zumwalt. "In this book, Bil Cohen has a list of ideas we need to know to lead." General ronald Fogleman. " I have grave doubts that leadership can be taug... More

Part I : Before The Battle : Introduction Part II : The Battle : The Wisdom Of The Generals And Admirals Adversity * Aggressiveness * Attitude * Audacity * Caring * Change * Character * Cohesion * Commitment * Competence * Communication * Competition * Courage * Deception * Decision Making * Defence... More

From 1975-1979, Cohen studied under the father of modern management, Peter Drucker, and became the first graduate of Druckers doctoral program. Cohen now shares new accounts of his mentors wisdom and reveals insights that Drucker himself offered to students in his classroom or informal settings.From... More

A consultant is an entire company all rolled up into one person! A consultant acts as marketer, salesperson, subject expert, legal adviser, accountant, negotiator, and more! In other words -- consultants need help! That's why How to Make It Big as a Consultant keeps selling and selling. Written by a... More

Everything you need to write a complete, custom-designed business plan--and save yourself thousands of dollars Smart entrepreneurs know that a clear, well-written business plan is absolutely essential to any new venture: it guides your first steps, helps you develop marketing strategies, and allows ... More

Thorough and completely up-to-date, this authoritative guide covers every aspect of the mail order business, from the basics of getting started to the details of product selection, preparing a marketing plan, copywriting, designing graphics, printing, protecting yourself from competition, telemarket... More

A new, revised edition of the classic guide for entrepreneurs For more than a decade, The Entrepreneur and Small Business Problem Solver has been the go-to resource for budding entrepreneurs and small business owners alike. Now in its Third Edition, this classic has been revised and updated to meet ... More

Cohen reveals the essential methods commando leaders employ, using dramatic real-life stories of commando leadership from biblical times all the way through Iraq and Afghanistan in 2005. He shows how similar techniques are used by present-day business leaders such as Steve Jobs, Mary Kay Ash, Robert... More

In this frightening debut political thriller, former Secretary of Defense Cohen takes readers into the top-secret rooms where the fate of the world is held in the hearts and minds of men with dangerous and hidden agendas.William S. Cohen, former Secretary of Defense, US Senator and Congressman, has ... More