Cart (0)
Digital Cart (0)
Home  >  Winning with the P&G 99: 99 Principles and Pract...
Buy Winning with the P&G 99: 99 Principles and Practices of Procter Gambles Success (English)

Winning with the P&G 99: 99 Principles and Practices of Procter Gambles Success (English)

Hardcover
Language: English
Length: 256 Pages
Publisher: Atria
Rs. 1,393 5% Off
Rs. 1,323
Inclusive of taxes
Seller: WS Retail
0 Offers
COMBO OFFER: Exciting combos available View combos
This item is Out of Print [?]
Shipping to: Change

Winning with the P&G 99: 99 Principles and Practices of Procter Gambles Success (English) (Hardcover) Price: Rs.1323

Instantly recognizable as the company behind such familiar products as Ivory soap, Tide detergent and Crest toothpaste, Procter & Gamble is admired as one of the world\'s best managed companies. Marketing training at P&G rivals that of an MBA degree, and Harvard Business School teaches P&G\'s brand-management system. Now, a former P&G marketing executive identifies ninety-nine practices and principles that fuel this $35 billion powerhouse -- strategies for success in business and in life.

As a brand manager, Charles Decker saw P&G wisdom at work from the inside. For this book, he interviewed dozens of ex-\"Proctoids,\" as they call themselves, to incorporate their perspectives on P&G. Here are the beliefs (\"A brand can\'t stand still\"), the code of business conduct (\"Do the right thing\") and the rules of engagement for television advertising (\"Show the package in the first eight seconds\") that are at the heart of this marketing giant. Here are anecdotes of a corporate culture where winning is the goal, risk avoidance the criterion, and the airtight memo the basis for action.

Accessible and engaging, WINNING WITH THE P&G 99 offers the time-tested strategies that have kept P&G on top -- practical insights for anyone managing a business, a career, or striving for a personal best.

Specifications of Winning with the P&G 99: 99 Principles and Practices of Procter Gambles Success (English) (Hardcover)

Contributors
Author Charlie L. Decker
Book Details
Publisher Atria
Publication Year 1998
ISBN-13 9780671017392
ISBN-10 067101739X
Language English
Binding Hardcover
Number of Pages 256 Pages
Please note: All products sold on Flipkart are brand new and 100% genuine

Book Reviews of Winning with the P&G 99: 99 Principles and Practices of Procter Gambles Success (English)

Have you used this product?
Be the first to rate it.
No reviews available.
    Book: Winning with the P&G 99: 99 Principles and Practices of Procter Gambles Success (English) by Charlie L. Decker
    ISBN Number: 067101739X, 9780671017392, 978-0671017392

PAYMENT METHOD

POWERED BY
Loading ...