Why Women Mean Business: Understanding The Emergence Of Our Next Economic Revolution

""A timely contribution to the increasingly vocal debate about the economic importance of women. It is refreshing to read the authors' comprehensive analysis of gender as a business issue, not a women's issue,".". We can't make the future happen unless women help the men adjust,""

Niall FitzGerald KBE, Chairman, Reuters, in his foreword

""This excellent book asks every leader in the public or private sector to act on Gender as a Strategic Business Imperative... The emerging force of women in the 21st century is part of a major social and economic change which has to be acknowledged by any organisation looking for a competitive edge,""

Larry Hirst, General Manager, IBM UK

""An important contribution to a serious business and political issue. It reframes the gender debate, providing pragmatic and realistic tools to harness the potential of women globally,""

Vivienne Cox, Executive Vice President and CEO of Gas, Power & Renewables and Shipping, BP

""Leveraging the power of women, as business executives and as consumers, is one of the greatest challenges and opportunities for companies. This book presents powerful arguments to commit significant resources and management thinking to that cause,""

Gerald Lema, President, Asia Pacific, Baxter International

"Why Women Mean Business "is able to push the discussion from 'let's fix the women' to a powerful new source of economic growth. Not only does it give a bright roadmap with 'how to do' tips but more importantly it shows the shift in 'how to think' that is required,""

Peter Bakker, CEO, TNT

Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability.

"Why Women Mean Business" takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers. The authors compare policies and approaches in countries around the world, that offer surprising and envious results.

The optimisation of women's talents will boost the bottom line. Taking action to achieve this will require sustained courage and conviction from today's corporate leaders. Reading "Why Women Mean Business" will be an important first step.