Book: Wonder Woman: Marketing Secrets For The Trillion-dollar Customer Women are the most financially attractive target audience, marketing to them will accelerate higher shareholder value. Women buy the weekly shopping, home insurance, household appliances, soft furnishings, holidays and more. CEO's and Marketers need to acknowledge that women really are the Boss when it comes to buying.
Details of Book: Wonder Woman: Marketing Secrets For The Trillion-dollar Customer Book: Wonder Woman: Marketing Secrets For The Trillion-dollar Customer
Author: Iain Ellwood, Sheila Shekar
ISBN: 0230201601
ISBN-13: 9780230201606
, 978-0230201606
Binding: Hardcover
Publishing Date: 2008/07/08
Publisher: Palgrave Macmillan
Number of Pages: 240
Language: English